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Service 08 · Experiences

Events and entertainment

We design and deliver tech-powered events, from brand pop-ups to festivals, with ticketing, sign-up and LED built in.

Plan an eventRunning the event?

For brands, venues and agencies

The Jameson J.Dot Distillery Tour: guests connect to free Wi-Fi, verify their details, scratch to win prizes, enjoy the bar and DJ sets.
Event film The Jameson J.Dot Distillery Tour 2022: free guest Wi-Fi, data verification, scratch to win, the bar and DJ sets.

What you get

See all work with results

The Friends of Amstel stage at night: tall LED towers showing Amstel roundels, lions and lettering, with the crowd in front.

Tech-powered events, from pop-ups to festivals, with ticketing and LED built in.

Where experience meets technology: one partner from start to finish, instead of a list of separate suppliers. Every guest who signs up can be invited back.

How it works

Five steps take your event from finding the venue to the film that lives on afterwards.

From venue to the film afterwards

  1. 01Locate

    Find and secure the venue, with the logistics handled.

  2. 02Build

    Staging, power, sound, lighting and LED walls.

  3. 03Shout

    Targeted paid media to build hype and sell tickets.

  4. 04Engage

    Ticketing, Wi-Fi sign-up and digital activations on the night.

  5. 05Capture

    Video content that lives on after the last act.

A rooftop venue set up for Flying Fish: yellow branded parasols, colourful lounge seating and cushions.
01 Locate A rooftop venue, dressed for Flying Fish before the doors open.
An LED stage at the Friends of Amstel event
02 Build LED staging for Friends of Amstel.
A Jameson Distillery On Tour social post: a competition to win double tickets.
03 Shout A social post for Jameson Distillery On Tour, giving away double tickets.
A quiz night in a restaurant, with guests answering on their phones
04 Engage A venue quiz night, with guests playing on their phones.
From the Jameson Distillery On Tour film: a DJ plays on a Cape Town rooftop, guests at tables below.
05 Capture The event film from Jameson Distillery On Tour.

On the ground

Real events we have built for the brands we work with: the venue dressed in the brand, then the stage, the lights and the crowd.

Production

Everything the event needs, from one team.

  • Artists

    A local and global network of artists and performers.

  • Venue

    From landmarks to hidden gems, with the logistics handled.

  • Infrastructure

    Staging, power, water, fencing and more.

  • Sound

    Speaker arrays and live mixing that move a crowd.

  • Lighting

    Beams, colour washes and timed effects.

  • LED screens

    Curved walls, stage backdrops and interactive screens.

  • Security

    Security operations sized to the event.

  • Paid media

    Targeted campaigns that build hype and sell tickets.

  • Brand ambassadors

    Promoters and crowd activators who lift the energy.

  • Merchandise

    Designed, made and sold on site. Brand merchandise

  • Digital activations

    AR filters, games and rewards on the phone.

  • Film

    Video that keeps the event alive after the last act.

Ticketing and sign-up

Know who came, and invite them back.

  • Your own branded ticket shop, with phases, limits and promo codes.
  • Cashless payments and wristbands on the day.
  • Free Wi-Fi sign-up at the door, with consent to stay in touch.
  • Live numbers on the night, and a guest list you own afterwards.
  • Truth Nightclub's own ticket shop on a laptop: an event banner, two ticket phases with numbers available, and an order summary.
    Ticketing Truth Nightclub’s own ticket shop, in place of a third-party platform.
  • A guest makes a heart shape with their hands, an event wristband on one wrist, in front of the stage lights.
    Wristbands for entry and cashless payment.

Ticketing is where an event starts, and where its data comes from. Our platform carries every guest from the first ticket to the next invite. It runs in the phone’s browser on the organiser’s own web address, so nobody has to download an app.

Live Truth Nightclub’s own platform: 11,560 registrations. 7,449 tickets. 8 months. Read the Truth Nightclub story · The guest’s ticket in the VAYA GO wallet

The guest’s journey, end to end

  1. Before the event

    Sell, share and get ready

    • Tickets in the organiser’s own web app: early bird, phases, VIP, tables and bundles, with promo codes and a limit per order. When a phase sells out, the next one opens by itself.
    • Promoters and influencers each get their own link or promo code. Every ticket they sell is tracked live, and commission is set per ticket type and paid on confirmed sales.
    • Seats picked on a map, the line-up and set times, the event map and a shuttle booking, all in the same app.
    • Extra tickets go to friends by WhatsApp link. Each friend registers to accept, so every guest is known.
    • Guests can load their wallet before they arrive.

    See it in Truth Nightclub · Kulcha Kollektiv · GrandWest party

    • The Truth ticketing app's Buy Tickets screen for a Big Weekend event, with Phase 1 and Phase 2 ticket prices, booking fees and availability.
      Phased tickets (Truth)
    • The Online Promoters screen: buttons for stats, invites, promoters, commissions, banking details and payments, and a panel to copy a promo code or share a direct link.
      Promoter link and commission (Truth)
    • A Select Seating screen with a venue seating plan, a ticket-type filter and the chosen level, section, row and seats.
      Seats on a map (Kulcha Kollektiv proposal)

  2. At the event

    In, around, pay and play

    • Scan to enter. The ticket lives in the guest’s passport, a QR code that refreshes every 30 seconds, so a screenshot won’t get in. Every scan is logged, and an RFID wristband is the backup if a phone dies.
    • Find the way. The event map shows every space, from the stages to the bars and vendors.
    • Pay with a tap. The passport or an NFC wristband pays at bars, food stalls and merchandise counters, from the guest’s wallet. No cash, no queues, and every sale tracked.
    • Vendors scan with any phone, with no special hardware, and see their own sales and claims live.
    • Brands meet the guests. Scan, play or spin to win brand merchandise, a free drink or other product, claimed in the app.
    • Free Wi-Fi sign-up at the door, with consent to stay in touch.

    See it in Truth Nightclub · GrandWest ticketing · Truth x MXD · Beefeater In My Ends · Jack Daniel’s

    • A My Passport screen with a large QR code that refreshes every 30 seconds.
      Passport to enter (Jack Daniel’s proposal)
    • A vendor's Scan Ticket screen: a guest holds up a phone showing their passport QR code.
      Vendor scan (GrandWest proposal)
    • A Rewards screen: a branded white T-shirt and cap, priced at R650 or 6,500 points, with a size menu and a Claim button.
      Brand merchandise as a reward
    • A My Vouchers screen listing a movie ticket, a kids' meal and an ice cream, each with the number available and a Use my Voucher button.
      Free product vouchers

  3. After the event

    Report, thank and invite back

    • What is left in the wallet stays the guest’s, to spend next time or draw back out.
    • Photos and videos from the photobooth go straight to the guest’s phone.
    • Short surveys in the app tell organisers and sponsors how the night went.
    • Reports for organisers, vendors and brands: graphs, filters and one-click exports to Excel.
    • Guests opt in on the night, so the next event’s email, SMS, WhatsApp and push messages go only to people who said yes.

    See it in Kulcha Kollektiv · L.I.F.E Fest · GrandWest ticketing

    • A vendor's Claims screen: vouchers claimed this month, a date-range filter and a list of claims by date, time, transaction ID and quantity.
      Vendor reports (GrandWest proposal)

Every guest has a wallet

  • Top up by card in the app or at a kiosk, before the event or on the night.
  • Pay with a tap, and see the balance after every tap and the full history at any time.
  • Receive rewards, credits and vouchers from brands in the same wallet.
  • Move funds in and out as they please.
  • A My Wallet screen showing the wallet balance and a Top Up My Wallet button.
    Top up
  • A My Wallet screen with the balance and a list of payments at venue outlets after a card top-up.
    Balance and history

Who gets what

  • Organisers

    Every ticket, promoter and vendor tracked in real time, and a guest list that is theirs.

  • Vendors

    Scan with any phone, take cashless payments and see their own sales reports.

  • Promoters and influencers

    Their own link or code, live sales and commission paid through the platform.

  • Brands

    Sponsor banners, activations and rewards that reach the guests, measured on the platform.

  • Event goers

    One app for tickets, the map, payments and prizes, with no app to download.

Truth Nightclub runs on the platform today. The other case studies are proposals that show what it does. Taking part in Hello Brand campaigns is for people aged 18 and over.

Start small

Prove it on one event first.

A pilot is about proof, not a commitment. We run your next event with our ticketing, check-in and messaging alongside the system you already use, so nothing is at risk. Then you decide with evidence.

  1. 01

    Kick-off

    Week 1

    Agree the event, who will judge it, the scope and what success looks like.

    You get: a plan and your success criteria.

  2. 02

    Set-up

    Weeks 1–2

    Your branded platform: registration, ticket types, payments, badges, check-in, and WhatsApp, email and SMS messages.

    You get: a ready test platform.

  3. 03

    Side-by-side testing

    Weeks 3–4

    Your team runs the whole journey in parallel with your current system and tests it for function, data and ease of use.

    You get: test results and feedback.

  4. 04

    On the day

    At the event

    Live check-in, badges and messages, with real-time dashboards. A separate group of guests can be run live if you choose.

    You get: live data and a performance report.

  5. 05

    Review and decide

    The week after

    Compare the results with your current system and go through the scorecard and our recommendations.

    You get: a scorecard and a clear next step.

What we measure, against your own standards

Coverage
Every part of the pilot shown working, end to end, at your event.
Ease of use
Tasks completed by your team and guests, and a short usability rating.
Connections
Your CRM sync and live payments confirmed working.
POPIA and data security
Consent capture, local hosting and encryption, shown.
Reliability
Performance at your real registration and check-in volumes.
Cost clarity
An itemised commercial model, agreed up front, with no hidden fees.
Support
How quickly we respond and how the set-up felt to your team.

Five to six weeks in all, timed to your event. Ask about a pilot

Where we have done it

Each project says how far it got: results, results to follow, a concept or work in progress.

  • Jameson

    The J.Dot Distillery Tour 2022: Wi-Fi sign-up, scratch to win and a guest survey.

  • Amstel

    Friends of Amstel, with LED staging.

  • L.I.F.E Fest

    A festival day with connected brand moments.

All our work

Let's build something unforgettable.

Tell us about the event: the place, the crowd and what you want them to do. We will come back with a plan.

Plan an eventDeliver it with us

For brands, and agencies who want a production partner.