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Platform

The technology that connects the moment to the result.

Hello Brand is the company you work with. Behind every programme we run sit two products: Hello Brand OS, the system that plans, runs and measures it, and Brand Box, the device that brings it onto venue screens.

  1. Scan the code on the screen
  2. Sign up, with consent
  3. Answer one question
  4. Scratch to win
  5. Show the staff

The system

One system to plan, run and measure every brand moment.

  • Plan and book
  • Run the experience
  • Reward people
  • Keep consent with the data

Powered by Social Wiiv: Hello Brand OS is built on Social Wiiv's SaaS CRM and mobile engagement platform.

Explore Hello Brand OS

The device

Your brand. Their space. Our device.

  • Works with the screens already on the wall
  • Managed from the cloud
  • Turns viewers into participants
  • Reports its own status

Explore Brand Box

The Brand Box retail packaging: a black and yellow box showing the device and the lines Your content. Your audience. Your control.

Three names, one relationship

The ecosystem

How it all fits together.

Brands, agencies, smaller businesses and venues all work in Hello Brand OS. Brand Box takes each campaign onto the venue's screens, where the consumer takes part at the point of sale, and the data comes back.

Follow a relationship

  • Who works in itBrands, agencies, smaller businesses and venues all work in Hello Brand OS. Venues and outlets use its Venue Partner platform.
  • Campaigns to the point of saleCampaigns are planned in Hello Brand OS. Brand Box, our device, plays them on the venue's media screens, where the consumer takes part at the last three feet.
  • First-party dataComes back from the consumers' own sign-ups and engagement, with their consent attached.
  • Footfall and dwell-time datapod.ai and Lamp.ai devices in the venue, supplied with Moving Tactics, measure how many people are present and for how long, not who they are. The data goes into Hello Brand OS.
  • Built on Social WiivHello Brand OS and the Brand Merchandise Store are both built on Social Wiiv's SaaS CRM and mobile engagement platform.

Choose a relationship to follow it through the map.

The core

One system to plan, run and measure every brand moment. Everyone who works with Hello Brand works in it.

Consent and dataFirst-party data returns here with consent attached; footfall and dwell-time data joins it.
  • Brand toolsPlan and book, build, reward and measure campaigns.Brands
  • Agency and small-business accessAgencies and smaller businesses work on the same system.AgenciesSmall businesses
  • Venue Partner platformThe venue side: which brands are on its screens, live campaigns and its tier.Venues and outlets

Our device

Links Hello Brand OS to the venue's media screens.

In the venue

Venue media screens

The screens already there, from the TV above the bar to the screens in the aisle.

The point of sale

The consumer, at the last three feet

Where the buying decision is made: they scan, take part, buy and are rewarded.

On TradeOff Trade

In the venue

pod.ai and Lamp.ai devices

pod.ai sensors and beacons and Lamp.ai ceiling sensors count how many people are present and for how long, not who they are.

Supplied with Moving Tactics

Products

Brand Merchandise Store

Branded products, LED display products and digital activations, quoted to your brief.

For brands, venues and small businesses

Underneath both

Social Wiiv's SaaS CRM and mobile engagement platform

Hello Brand OS and the Brand Merchandise Store are both built on it.

How Hello Brand fits together: built on Social Wiiv, run in Hello Brand OS, and brought to the consumer at the last three feet by Brand Box.

How the pieces connect

From the first moment someone notices your brand to the growth you can point to.

  1. AttentionPeople notice your brand where they already are.
  2. ExperienceSomething worth stopping for: a screen, a game, an event.
  3. EngagementThey take part from their phone, in the moment.
  4. RelationshipThey choose to stay in touch, and get something back.
  5. DataWhat they share arrives with their consent attached.
  6. InsightYou see what worked, labelled for how it was measured.
  7. GrowthYou do more of what worked, and the next moment lands better.
A venue TV: live rugby squeezed into an L-shape by a Carling Black Label advert that asks viewers to scan the QR code to take part.
Fans in a pub cheer at the screens while one holds up a phone showing the Castle Lager Play and Win game
The Flying Fish Seltzer offer in the venue web app: answer below to redeem the deal, with the question is Flying Fish Seltzer the perfect drink, but better? an answer list and a submit button.
A Flying Fish reward screen in the venue web app: you've been entered into the draw to win Flying Fish Seltzer for the year; show this screen at the bar, with a QR code to scan to redeem.
Flying Fish share of cider category sales

Average per day, across the Tiger's Milk stores

Read the Flying Fish case study
Step 1 of 7

Run it your way

The platform is the same whoever does the work. Run campaigns with your own team, your agency, a provider you already use, or let Hello Brand manage it on the ground.

Your campaign in Hello Brand OS

  • Your in-house team

    Your own marketing or in-house agency builds, books and measures campaigns directly in Hello Brand OS.

  • Your outside agency

    Invite your agency into your campaign build to do the design and artwork, or let it run the campaign for you. For agencies

  • A third-party provider

    Bring a service provider you already work with, for production, installation or staffing, and work to the same campaign plan.

  • Hello Brand

    Our team plans, installs, staffs and runs it for you, from the venue screens to the activation on the night. See all services

On the ground, managed for you

When you need hands in the venue, these Hello Brand services take it from plan to the night itself.

See the work

  • Carling Black Label 

    Case study. FNB Varsity Cup matches in student venues: screens, predict the score and a kicking game.

  • Budweiser 

    Case study. L-shaped screens, QR play, check-ins, streaks and rewards in match-day venues.

  • Jose Cuervo 

    Case study. Guests on the venue Wi-Fi answered a question and rubbed a tile to reveal a special.

All work with resultsRead our insights on rewards and in-store media

Tell us where your audience gathers.

Share what you want to achieve and who you want to reach. We will come back with how Hello Brand could help, and what it would take.

Start a project