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Service 07 · Experiences

Digital activations

We design moments people take part in: at a match, in a venue, at an event or on their phone, with a reward at the end of it.

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For brands, venues, agencies

A venue TV showing a Heineken squeeze back around live football, and a phone with the Heineken takeover of the venue's app.

What you get

See all work with results

An Audi Sport RFID wristband on a guest's wrist.

Games, RFID stations and booths that people take part in, with a reward at the end.

An activation is only as good as what it leaves behind. We plan each one so that the people who took part can be invited back, and so that you can see what worked before you plan the next one.

Activation formats

Things people come over to do

Every format is branded to the campaign, captures who took part with their consent, and reports live. Most can be ready at short notice.

  • The Audi Bowling Lab: fans bowl at a stump on a cricket pitch beside an inflatable dome, and register with an RFID wristband.

    RFID sports challenges

    A wristband links each player to their scores, photos and shares.

    • Register once and link the wristband
    • Tap to check in, pick an opponent and play
    • Speed and accuracy scored, photo sent by email and SMS

    The Audi Bowling Lab

  • KFC SoundBite: the neon sign, an RFID station, then live artists and the crowd at the music event.

    RFID at events

    One swipe of the wristband does it all, from the door to the bar.

    • Tickets and entry linked to the wristband
    • Claim a free drink or meal with a swipe
    • Vote for an artist or answer the event survey

    KFC SoundBite

  • An RFID activation at a golf day: guests tap wristbands at branded stations beside a car display.

    RFID at sponsorships

    Guests tap in at branded stations and leave with a clip of their day.

    • Details and opt-in captured at the first tap
    • Video in a branded frame, sent by email and SMS
    • A QR sticker links to the clip; sharing it can win a prize

    BMW SA Open

  • A branded Share the Love video booth in a shopping centre. A promoter in a Milo shirt films a guest on a roaming tablet at an outdoor event.

    Photo and video booths

    Fixed booths or roaming tablets, with your frame on every clip.

    • Record on a webcam or a roaming tablet
    • Sent to the guest by email and SMS, or a printed QR sticker
    • Shares tracked, and sharing can win a prize

    Shopping-centre booth; Milo roaming capture

  • RMB WineX: guests at touch-screen stations design a wine label with their name, which prints on the spot.

    Personalised labels and covers

    Guests put their name on the product and take it home.

    • Touch-screen stations with label or cover templates
    • The guest's name added automatically
    • Printed, sorted and handed over on the spot

    RMB WineX custom wine labels

  • A guest at a live game show stage under a Congratulations, you win screen.

    Live game shows

    A branded stage, a digital wheel and instant prizes, run from a tablet.

    • Wheel of fortune, quizzes and guess-the-answer
    • Music, volume and the wheel controlled from a remote tablet
    • Prize and stock management, live stats

    Cell C game show

  • Cell C's R1 vending machine at the V&A Waterfront: the Wheel, the machine and the crowd that gathered to try it.

    Custom vending machines

    A machine built for the campaign, with a big touch screen and a surprise inside.

    • 65-inch touch screen with 3D animation
    • R1 coin slot
    • Stock checks and live stats

    Cell C #AnythingCanHappen, V&A Waterfront

  • A Hisense Spin and Win screen with a prize wheel on a tablet. Two promoters at a Hisense in-store promotion stand.

    In-store spin and win

    Promoters run the wheel; the system keeps them, the prizes and the stock honest.

    • Promoter log-in and location tracking
    • Proof of purchase and shopper details captured
    • Prize and stock management, email and SMS

    Hisense in-store promotion

  • A player kicks a rugby ball at a target net with three scoring holes. A player kicks at a red inflatable Carling Black Label score target with holes worth 5, 10 and 20 points.

    Stadium and fan-park challenges

    Knee bounce, header, strike and dribble challenges, scored into the app.

    • Players register on the mobile platform first
    • Points and tokens by the score they reach
    • Inflatable targets and kicking nets, with live leaderboards

    Castle Corner and fan parks; Carling Black Label

  • A red branded foosball table with a digital score screen in a venue.

    Venue tournaments

    A foosball tournament played in venues nationally, unlocked by buying the brand.

    • Teams register by scanning a QR code
    • Buy the brand on the phone, get coins to play
    • Digital scoring: first to nine goals wins

    Russian Bear, Zama Zuza coins

How it runs on the day

From the banner to the report

On the day, an activation runs in six steps, from the first scan to a live report.

  1. Scan

    A QR code on the pull-up banner or the promoter's lanyard.

  2. Register

    A short sign-up on the phone, with consent recorded.

  3. Buy

    The promoter's tablet verifies the purchase.

  4. Play

    The challenge, the booth or the game.

  5. Win

    Points, tokens or a prize on the spot, from tracked stock.

  6. Report

    Live stats during the day and a full account after it.

  • An event guest scans a QR code on an activation banner while a promoter guides her.
    1. ScanStart at the banner or lanyard.
  • An event guest completes a mobile registration form with help from a promoter.
    2. RegisterSign up and record consent.
  • A promoter verifies an event guest's receipt on a tablet at an activation counter.
    3. BuyVerify the qualifying purchase.
  • An event guest takes part in an interactive activation game as a promoter cheers.
    4. PlayTake on the booth or challenge.
  • A delighted event guest receives a prize from a promoter.
    5. WinReward the guest on the spot.
  • An activation manager reviews live campaign performance charts on a tablet at the venue.
    6. ReportTrack live results and close out.

Software, CRM and mobile development

First: smart software and CRM tools

A laptop and two phones: the laptop and one phone show a Corona registration page being built and filled in, the other phone plays a Corona video.

It's interactive, fun, and effective and it turns consumers into brand loyalists.

Social Wiiv

Our mobile CRM tools let you:

  • Attract, excite and acquire new customers
  • Engage your customers with a fun digital experience
  • Re-engage inactive customers
  • Drive retention and reduce churn
  • Incentivise incremental sales
  • Increase brand equity and visibility, and create stickiness with your brand
  • Monetise digital audiences
  • Generate customer and consumer data, insights and analytics
  • Use advertising and sponsorships to self-fund prize pools and generate additional revenue

More on Campaign Builder and mobile engagement

Tell us where your audience gathers.

Share what you want to achieve and who you want to reach. We will come back with how Hello Brand could help, and what it would take.

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