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For agencies

Your idea, carried into the places people gather. We deliver; you keep the client.

Venue screens, mobile games, rewards and reporting, delivered under your creative lead.

A laptop shows a campaign dashboard: forecasted views against actual views by day, and a map of screen locations with the ad plays at each site.

Sound familiar?

  • Your client wants presence in venues and measurable engagement, not just reach.
  • Building venue networks, mobile mechanics and reporting from scratch for one campaign is slow and costly.
  • You need a partner who delivers and reports without competing for the relationship.

What we bring

  1. In a bar, a Brand Box under the TV plays a brand's advert around live football, and a guest at the bar enters the brand's game on her phone.

    Specialist delivery

    Venue screens, Brand Box, mobile games and rewards, event connectivity and merchandise, delivered under your creative lead.

  2. Two promoter tablets at a GrandWest party: one shows event photos to choose from, the other a Share Photo form that registers the guest's name and cell number.

    Ready-made mechanics

    Registration, predictions, polls, check-ins and vouchers on Hello Brand OS, branded to your concept.

  3. Campaign reporting dashboard: sales before, during and after the campaign, and the audience by age, gender, day of the week and time of day.

    Reporting you can present

    Clear campaign reporting you can take to your client, with every figure labelled for how it was measured.

  4. Friends of Amstel live event at night: a branded LED stage with dancers and a DJ in front of the crowd.

    Clear roles

    We agree up front who leads the client, the creative and the reporting, and we stick to it.

Two ways in

Run it yourself, or work inside a brand's campaign.

Use Hello Brand OS for your own clients, or join a brand's campaign to make the artwork. Either way, you keep your client.

  • A · Run it yourself

    Your own agency workspace

    Use Hello Brand OS on your own, for your own clients. You plan, price, build and report; we run the venue screens and the platform behind you.

    For
    Agencies running venue-screen and mobile campaigns for their clients
    The client
    Yours. We deliver; you keep the client.
    Billing
    We invoice your agency, and you bill your client
    Partner terms
    Agreed when your workspace opens

    What you get

    • Your own agency workspace, with a separate space for each client, so client data stays apart.
    • Plan and price campaigns by venue tier. Brands pay per 1,000 ad views (CPM), off-peak to peak, excl. VAT:
      • Bronze R100 to R150
      • Silver R150 to R220
      • Gold R220 to R280
      • Platinum on request
    • Build the screen and the mobile side of each campaign in Campaign Builder.
    • Book venue screens by tier and province.
    • Reports for your client, white-label under your name or co-branded with us.
    • The commercial library: rate cards, venue inventory, costed campaign blueprints, the games library, and creative specs for the three TV formats (L-shape, bottom scroller and full screen) plus mobile tiles and banners.
    • Case summaries you can co-brand for your pitches.
    Open an agency workspace

    Tell us about your agency and your clients. We set up each workspace with you; partner terms are agreed when your workspace opens.

  • B · Invited by a brand

    Work on the artwork in the brand's campaign

    A brand you work for invites you into its campaign in Campaign Builder. You bring the brand knowledge and the creative; the brand keeps the budget, the billing and the final approval.

    For
    Agencies making the artwork for a brand that runs its campaign on Hello Brand OS
    The client
    The brand stays your client. We work with you both.
    Billing
    We invoice the brand directly, whether you are its in-house team or an outside agency
    To join
    No workspace needed to accept an invite

    What you get

    • Access to that campaign only, with the role the brand gives you.
    • The brief, inside the campaign.
    • Creative specs and templates for each format: L-shape, bottom scroller and full screen on the venue TV, tiles and banners on the phone.
    • Upload your artwork and keep every version.
    • Preview it on the venue screen and on the phone before anything goes live.
    • Comments and approval with the brand, in one place.
    • A go-live checklist, so nothing is missed.
    • That campaign's results, to show what your work did.
    Ask about a brand invite

    The brand adds you from its campaign. If the brand you work for isn't on Hello Brand yet, tell us which brand and campaign, and we'll help arrange the invite.

Online sign-up isn't switched on yet, so access isn't instant: our team opens each workspace and sets up each invite with you. To talk to us now, email [email protected].

What every agency gets

  • You keep the client

    Roles for the client, the creative and the reporting are agreed up front.

  • Three TV formats, one phone

    Specs for the L-shape, bottom scroller and full screen, plus mobile tiles and banners.

  • Preview before it goes live

    See the artwork on the venue screen and on the phone first.

  • Results you can present

    Every figure labelled for how it was measured.

  • Client data kept apart

    Each client's data is kept separate and is never sold.

How we work with agencies

We deliver; you keep the client.

You can work with us in two ways: in your own agency workspace, or inside a brand's campaign when the brand invites you. Compare the two ways in.

  • Roles agreed up front

    We agree up front who leads the client, the creative and the reporting.

  • Client data stays separate

    Client data is kept apart for each client and is never sold.

  • White label

    For VUKA Group, the pilot is proposed as fully white-label, on VUKA's brand, domain and email. See the proposal.

  • Reports ready for your client

    Campaign reporting you can take straight to your client. See audience analytics and ROI.

Questions about how we would work with your agency? Email [email protected].

What you can sell in

Your idea, delivered and measured.

What we deliver under your creative lead, in three steps. The demo at the end is yours to show the client.

1 / 3

A venue TV during a rugby match: the game shrinks into an L-shape with a Heineken Silver can and the line Connect to the Free Wifi or Scan the QR Code to Redeem.
The Heineken Silver Kick and Win game.
Heineken Silver game day: the L-shape on the screen and the game it opens.

Specialist delivery

Your idea on the venue screen and on the phone it opens, and we run both.

NextReady-made mechanics
Carling Black Label: the registration screen.
Quick question: the Jose Cuervo answer below to redeem deal tile, an example question with an answer list, and a Submit and redeem button.
Buy and win: the Jameson tile, buy a Jameson and stand a chance to win, with an Enter the draw button. Buy a Jameson, then scan your till slip to enter. 18+.
Carling Black Label, Jose Cuervo and Jameson: register, answer to redeem, buy and win.

Ready-made mechanics

Register, answer to redeem, buy and win: mechanics from our own campaigns, ready to carry your concept.

NextReporting you can present
A campaign sales dashboard for the Tiger's Milk outlets: sales before, during and after the campaign, and guests by gender, day of the week and time of day, with the outlet list to filter by.
Campaign sales across the Tiger's Milk outlets, before, during and after.

Reporting you can present

Sales before, during and after the campaign, outlet by outlet, in a report you can put in front of your client.

NextShow the client: the free demo

Free demo

See the free demo.

Walk a client through one campaign on the venue screen and the phone, from booking to results. Tell us who you are and it opens straight away.

  • Screens: choose the formatLocked
  • Mobile: choose the gameLocked
  • Live: results by venueLocked

Example data only. Nothing you build in the demo is published or sent.

Fields marked "(required)" must be filled in.

Hello Brand is responsible for the information you send here. We use it only to respond to this request and keep it no longer than we need to. You can ask to see, correct or delete it at any time through POPIA requests.

The proof

Work you could show your client

Three programmes with results, with every figure checked against the source report.

  • ResultsDrinks

    Carling Black Label

    How Carling Black Label turned 30 FNB Varsity Cup matches into 12 weeks of play in 100 student venues: venue screens, predict the score, a rugby kicking game, vouchers and cash prizes, and promoters at 92 outlets.

  • ResultsDrinks

    Jameson

    A connected guest experience at Jameson Distillery On Tour (J.Dot) in Cape Town: venue Wi-Fi, big screens and a mobile journey guests could join and share.

  • ResultsDrinks

    Budweiser

    How Budweiser turned national match-day venues at Tiger's Milk and La Parada into a connected fan experience: L-shaped screen media around live football, QR participation, check-ins, winning streaks, crews and rewards.

  • ConceptEvents

    VUKA Group: white label

    The pilot is proposed as fully white-label: VUKA's brand, domain and email, so the client would see VUKA's name, not ours.

All work with results 

Explore further

For venues and outlets: how the screens your campaigns run on join

Questions agencies ask

Who owns the client relationship?
You do. In your own workspace we deliver and you keep the client. When a brand invites you into its campaign, the brand stays your client and we work with you both.
Who bills?
It depends on whose campaign it is. When you run a campaign for your own client in your workspace, we invoice your agency and you bill your client. When a brand uses you on its campaign or invites you in, whether you are its in-house team or an outside agency, we invoice the brand directly. All invoices are excl. VAT, with VAT added; Hello Brand (Pty) Ltd is VAT registered. Other partner terms are agreed when your workspace opens.
How does a brand's invite work?
The brand adds your agency to its campaign in Campaign Builder and sets your role. You see that campaign only: the brief, the specs and templates, your artwork and its versions, the previews, the comments, the go-live checklist and the results. No workspace is needed to accept an invite. If the brand you work for isn't on Hello Brand yet, tell us which brand.
What does my client see?
The campaign on the venue screens and on the phone, and the reports you share. Reports can be white-label, under your agency's name, or co-branded with Hello Brand.
What does it cost?
Media is priced per 1,000 ad views (CPM) by venue tier: Bronze R100 to R150, Silver R150 to R220, Gold R220 to R280 (off-peak to peak), Platinum on request, all excl. VAT. What the workspace itself costs, if anything, is confirmed in your plan when it opens. See the Brand Box rate card.
Which formats do we design for?
Three on the venue TV: L-shape, bottom scroller and full screen. On the phone: tiles and banners. See the three TV formats.
Can I see it before we talk?
Yes. The free demo on this page walks a client through one campaign on the venue screen and the phone, with example data.

Tell us where your audience gathers.

Share what you want to achieve and who you want to reach. We will come back with how Hello Brand could help, and what it would take.