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For venues and outlets

Turn your venue into an active brand partner, not just a point of sale.

For bars, restaurants and clubs, and for hosts beyond the bar: malls, stores, spaza shops, stadiums and event venues.

  • Free listing
  • Bronze, Silver and Gold venues earn 30% of brand advertising
  • Brand Box R550 a month, setup included
  • Footfall and dwell-time data

See the plans · See what you earn

Check my venue's tier See your venue dashboard

See your venue app on a guest's phone

Sound familiar?

  • Your screens show the game, but earn you nothing extra.
  • Brand promotions arrive one at a time, with paperwork and little follow-up.
  • You want to know more about the people who come through your door, without being intrusive.

What we bring

  1. Brand Box on your screens

    A small connected device that plays campaigns on the TVs you already have, managed remotely so your staff do not have to.

  2. Campaigns your guests enjoy

    Games, trivia, vouchers and rewards your guests can join from their phones while they are with you.

  3. Your venue details, kept current by you

    Update your screens, Wi-Fi and contact details online, so campaigns are planned around how your venue really works.

  4. Footfall and dwell-time data

    pod.ai and Lamp.ai devices in the venue, supplied with Moving Tactics, measure how many people are present and for how long, not who they are.

  5. Clear answers about guest data

    Guests choose what to share, and we explain plainly what happens to it. Read our consumer explainer before you sign up.

What a venue earns and receives depends on its tier and membership. See the tiers and how venues earn, and what it costs.

Plans

Choose a plan

Start with a free listing. Paid plans are monthly, excl. VAT, and your first month is a free trial.

See the channels your screens and Wi-Fi can show

  • Free listing

    R0 a month

    Your venue listed on the Venue Partner platform, whatever its tier.

    List my venue

  • Bronze

    R350 a month

    Add a Brand Box: R550 a month

    A static menu, events, specials and promotions, and one overall star rating.

    Start free month

  • Silver

    R400 a month

    R750 a month with a Brand Box

    Food and drinks in their own menu tiles, a playlist, and ratings for food, ambiance and staff.

    Start free month

  • Gold

    R1,000 a month

    R1,300 a month with a Brand Box

    An interactive menu, events linked to your own ticketing app, bookings, comments and channels.

    Start free month

  • Platinum

    On request

    A package tailored to large sites and multi-venue markets.

    Request a package

Your plan is the membership you pay for. Your venue tier, which sets what brands pay for your screens, is confirmed when we review your venue. Bronze, Silver and Gold venues earn 30% of the brand advertising on their screens. See what a venue could earn or compare every feature.

What your guests do

From the door to the till, in seven steps. The platform runs the journey; your staff step in at the end to scan the code when a guest redeems.

  1. Pick your venue's Wi-Fi

    Guests see the sign at the entrance and on your screens, then choose your free Wi-Fi network on their phone to reach the menu, specials and deals.

  2. Register, with their consent

    They sign up in a few taps, or with a social account. The sign-up includes the consent that POPIA requires.

  3. Verify their number

    A verification message goes to their phone on WhatsApp. Guests who signed up with a social account are verified without it.

  4. Answer one question

    Every deal comes with a simple question, so the brand learns what guests want. It is insight for reward, and a returning guest is asked a new question.

  5. Land on your page

    Guests arrive on a landing page made for your venue, with tiles for specials, meal deals, games, events and rewards. Offers and a welcome email reach them while they are still with you, and the same campaign shows on your screens.

  6. Claim the deal, and staff scan it

    The guest rubs the tile to reveal the deal and taps claim. A QR code or a unique number appears. A staff member allowed to scan reads the code or enters the number, and the deal is redeemed. Staff need to allow camera access on the phone or tablet they scan with.

  7. Tell us how it went

    On the way out, an exit survey gives you and the brand direct feedback on the visit.

What's included with the venue Wi-Fi

Set up for each venue and each Wi-Fi access point, as a service.

  • Platform hosted on our servers
  • A guest sign-in page set up for your venue
  • Your Wi-Fi controller connected to the sign-in page
  • Every access point loaded
  • Connection steps and redirects set up for your guests
  • Your branded landing page, tiles and engagement tools
  • Your first campaigns and specials loaded
  • The whole platform maintained for you
  • Two people at your venue trained to manage it

Ordering, rewards and what you learn

What the platform can do for a venue, beyond screens and Wi-Fi.

Running today

  • Wallet, payments and rewards

    An in-app wallet with payments, tickets and rewards based on what guests do, as at Truth Nightclub.

Available for your venue on request

  • Order ahead or at the table

    Guests order before they arrive, or from their table or seat. Events can be booked the same way.

  • Pay by QR code or linked card

    A loyalty app in your branding, with payment by QR code or loyalty linked to a bank card.

  • Connected to your till

    Ordering and rewards work with your till (EPOS), so what guests order and what they earn stay in step.

  • Menu insight, peaks and staffing

    With ordering connected: your top sellers and weakest items, the peaks in order times, and staff numbers matched to them.

Your venue dashboard, on the Venue Partner platform

See every advert and campaign at your venue.

The Venue Partner platform is the venue side of Hello Brand OS. Your dashboard shows which brands are on your screens now and next, which campaigns are live, how many guests took part, and what your tier unlocks.

See the ecosystem

Your VenueVenue Partner platform · 4 screens · Venue tier Gold · Gold membership Example

On your screens, now and next

Saturday's playlist by screen and time slot (example)
Screen17:00 to 18:00 Now18:00 to 19:00 Next19:00 to 20:0020:00 to 21:00
TV 1Main bar Carling Black LabelSqueeze back, scan the QR code BudweiserSqueeze back SavannaSqueeze back Your VenueYour own advert: DJ from 20:00
TV 2Main bar Flying FishSqueeze back JamesonSqueeze back, instant prize Carling Black LabelSqueeze back, scan the QR code VuseSqueeze back
TV 3Patio Flying FishBottom scroller Your VenueYour own advert: happy hour SavannaSqueeze back Flying FishSqueeze back
TV 4Lounge JamesonSqueeze back VuseSqueeze back Your VenueYour own advert: kitchen open late JamesonSqueeze back, instant prize

Example playlist. The adverts are real squeeze backs and screen formats from our campaigns; the venue, screens and times are examples.

Campaigns at your venue

  • Carling Black LabelScan the QR code on the screen to stand a chance to win1 to 31 OctoberLive
  • Flying FishRub and reveal on the phone, stand a chance to win6 to 26 OctoberLive
  • JamesonBuy a double Jameson and get an instant prize1 to 15 OctoberLive
  • BudweiserBuy a Budweiser to enter the draw20 October to 16 NovemberBooked
  • SavannaA burger and cider combo, on the screens during live sport1 to 30 SeptemberEnded

Example campaigns and dates. Brands book your screens and your venue page through Hello Brand OS; Brand Box plays them on your screens.

Guests who took part this month

  • 1 284

    Wi-Fi sign-ups

    Example figure

  • 642

    QR code scans

    Example figure

  • 211

    Rewards redeemed

    Example figure

  • 38%

    Returning guests

    Example figure

Scans by campaign

Example figures, this month

Example figures only. Guests choose what to share, and you see totals, not personal details.

What your venue earns and unlocks

  • 30%

    Your share of the advertising revenue

    The 70/30 revenue share on this page

  • 3

    Brand campaigns live at your venue

    Example figure

  • Gold

    Your venue tier

    Example; every tier is confirmed at review

Unlocked with Gold membership (the paid monthly membership, not the venue tier)

  • Interactive menu
  • Upcoming events linked to your own ticketing app
  • Campaign specials and promotions
  • Ratings for food, ambiance and staff
  • Playlist
  • Comments, bookings and channels

From the membership table below. Separately, the better a venue performs in its tier, the more support it receives: brand merchandise, activations or promotional opportunities.

Your screens, linked through Brand Box

  • The analytics dashboard across all venues: total visits by day split into new and returning, the busiest day of the week, and a table of visits, visitors and average time spent.
    Visits and busiest days, venue by venue.
  • Playlist details: adverts dragged from the media library into a filmstrip.
    What each screen plays, in order.

Your venue app

Your venue, on every guest's phone.

Guests join your Wi-Fi or scan a code on the screen and land on your venue's own page: menu, what's on, promotions, campaigns, playlist and events. Gold and Platinum venues can link their own ticketing app.

Example screens for "Your Venue". Swipe or use the arrows.

  1. Your Venue's home page with a Jose Cuervo click to redeem banner across the top: Jose Cuervo Tradicional, buy one shot and get one on us. Below: free Wi-Fi connected, and photo tiles with red labels for the menu, specials, events, game day, quiz night, rewards, burgers, cocktails and beers.
    Top bannerA brand's offer across the top of your venue page.
  2. The drinks menu, with an Aperol Spritz menu ad banner along the bottom: buy an Aperol Spritz drink and get a soda mix on us, head to drink specials to redeem.
    Bottom bannerAn offer that stays in view while guests browse.
  3. The landing page: a Live now tile with live rugby on the big screen inside the venue, then the Tiger's Milk tiles, hand-drawn on grey with red labels: menu, win, meal deals (I stand for burger), drink specials, events and gallery.
    Landing and menuEverything your venue offers, one tap away.
  4. What's on today: guests cheering at a match on the big screen, live sport on every screen, then happy hour on now, a DJ later and the kitchen open late.
    What's onSport, specials and music, today and this week.
  5. Promotions: three brand tiles, a Jose Cuervo Tradicional 2 for 1 drinks special, a Heineken and pizza meal deal and an Aperol Spritz tile, then the venue's own specials, with a button to show staff and redeem.
    PromotionsYour specials beside offers from brands.
  6. Play and win: a Jose Cuervo rub to redeem tile, a Jose Cuervo answer below to redeem deal tile and a Jameson buy and stand a chance to win tile, with a play now button and an age notice.
    CampaignsThe brand games and draws running at your venue.
  7. Tonight's playlist: what's playing now, guest requests with votes, and a button to request a song.
    PlaylistGuests request and vote for what plays next.
  8. Upcoming events: a Saturday night event with tickets, quiz night every Wednesday from 18:30 with free entry, a Sunday pool session, and game day for the big matches.
    Upcoming eventsBook a table or get tickets for what's coming up.
  9. Buy tickets: early bird, general entry and VIP table ticket types with quantity buttons, and a check out button.
    Ticketing Gold and PlatinumYour own ticketing app, linked to your events.
  10. My tickets: a ticket for the Saturday event with a QR code to show at the door, and a drinks voucher in the wallet. The QR code is a made-up pattern.
    Tickets and wallet Gold and PlatinumTickets and vouchers in the wallet, with a QR code for the door.

Example screens with real creative from brands in our case studies, built on the venue apps we made for Tiger's Milk, the ticketing for Truth Nightclub and the GrandWest proposal.

What comes with each membership level

Your venue tier (Bronze to Platinum) ranks your venue on the five criteria in the tier table below; your membership level (Bronze, Silver or Gold, with a tailored package for Platinum sites) is what you choose to pay for each month, and the two are set separately.

The full list of features and prices for each membership level is in the membership table in "How venues earn, and what it costs". Ticketing is linked for Gold and Platinum venues.

Top and bottom banners and brand campaigns appear when brands book your venue, or when you book them for your own promotions: see the venue partner packages below.

What your venue gets

Your screens, your guests, your tier.

What changes when your venue joins, in four steps. The demo at the end shows how brands book your screens.

1 / 4

Inside a bar: the TV above the counter shows live football inside a Heineken squeeze back.
A Heineken campaign on a bar's own TV.

Brand Box on your screens

Brands book your screens through Hello Brand OS, and Brand Box plays their campaigns beside the game on the TVs you already have.

NextWhat your guests do
The Heineken campaign page at Tiger's Milk: menu, playlist, games and specials.
Flying Fish: a meal deal to redeem at the venue. Below it, more of the venue app's tiles: menu, win, meal deals and more.
Tiger's Milk: the venue's own page, brought to guests by Heineken and Flying Fish.

Campaigns your guests enjoy

Guests join your Wi-Fi or scan a code on the screen, play on their phones, and redeem their reward at your bar.

NextYour venue's profile
A venue profile: rooftop bar, lounge channel, Western Cape, 430 square metres, five TV screens, internet and DStv, Gold tier, open Monday to Sunday. Name and contact details blurred.

Your venue details, kept current by you

Your venue profile shows brands what you can carry: TV screens, Wi-Fi, trading hours and your tier.

NextWhere your venue fits
Venue selection: channels from premium bar to wholesaler, outlets by number and name, and Bronze, Silver and Gold tiers.

Bronze, Silver, Gold or Platinum

We look at the same five things for every venue: location, capacity, monthly turnover, TV screens with DStv, and size. The better a venue performs, the more support it receives.

NextSee how brands book your screens

Free demo

See the free demo.

See your venue the way brands do: pick screens and venues by tier, build the campaign, and watch the results come back. Tell us who you are and it opens straight away.

  • Screens: choose the formatLocked
  • Mobile: choose the gameLocked
  • Live: results by venueLocked

Example data only. Nothing you build in the demo is published or sent.

Fields marked "(required)" must be filled in.

Hello Brand is responsible for the information you send here. We use it only to respond to this request and keep it no longer than we need to. You can ask to see, correct or delete it at any time through POPIA requests.

Bronze, Silver, Gold or Platinum

We place every venue on the same things: location, capacity, monthly turnover, TV screens with DStv, and size. The better a venue performs, the more support it receives, whether through brand merchandise, activations or promotional opportunities.

What each tier looks like
CriterionBronzeSilverGoldPlatinum
Capacity80 to 150 people151 to 350351 to 1 000 and more (up to 7 000)More than Gold, 7 000 and more
TV screens0 to 21 to 45 to 10 and moreAbout 20 and more (for example 22)
DStvYesYes1 or 2 subscriptions, for two sports channels at once1 or 2 subscriptions
Monthly turnoverR150 000 to R250 000R251 000 to R750 000R751 000 to R2.5 millionAround R5 million
Venue sizeAbout 50 to 150 m²About 151 to 450 m²451 to 1 000 m² and moreMore than 1 000 m²: large markets and multi-venue sites, like Mojo Market: 5 bars and 18 food stalls

Events lift a venue too: DJs, quiz nights, sports games, comedy or live music three or more nights a week can move a venue up one tier, as far as its turnover supports. Every confirmed venue gets a permanent Venue ID with its tier beside it, and joins the Venue Partner platform in Hello Brand OS.

Under 80 people or under R150,000 a month? You can still rent a Brand Box for in-house advertising and get a free listing.

Run a liquor store, spaza or shop?

With Trade Connect, shops order stock, earn Trade Tokens and hear about promotions from the brands they sell, on any phone and with no app.

How Trade Connect works for shops · How Hello Brand OS works in Off Trade

List my shop

Find out where your venue fits: Bronze, Silver, Gold or Platinum.

Answer a few questions about your venue. We review every venue against the same five criteria (location, capacity, monthly turnover, TV screens with DStv, and size), plus the events you run, then tell you its tier and what that tier receives.

Check my venue's tier

Become a Brand Box partner.

Platinum, Gold and Silver venues can host a Brand Box as partners and link to brand campaigns on their screens; Bronze venues can rent one if they wish. Like every Bronze, Silver and Gold venue, partners earn 30% of the advertising revenue; for Platinum it is agreed on request. Commercial upside: campaign deals and advertising revenue, plus a built-in ticketing app that makes the venue money. Eligibility is confirmed at review.

Apply to become a partner

For venue owners

How venues earn, and what it costs

Start with a free listing. Add what suits your venue: a membership for more features, a Brand Box for your own promotions, and advertising slots that earn from brand campaigns.

  1. Free

    A free venue listing

    Every venue gets one, whatever its tier.

  2. From R350a month, excl. VAT · Bronze, Silver or Gold

    Add features to your listing

    Menu, specials, promotions, upcoming events and star ratings, up to an interactive menu, ticketing, bookings, comments, channels and a playlist. See the table below.

  3. R550a month, excl. VAT

    Rent a Brand Box

    Setup included, plus a free month of design work and your venue's own mobile front end. With a paid membership: Bronze adds one for R550 a month, Silver with a Brand Box is R750 a month and Gold with a Brand Box R1 300 a month.

  4. 30%of the advertising revenue is yours · Bronze, Silver and Gold venues

    Open advertising slots to brands

    Brands pay per 1,000 ad views (CPM), set by your venue tier: Bronze R100 to R150, Silver R150 to R220 and Gold R220 to R280 (off-peak to peak), excl. VAT. On a 70/30 revenue share, 30% comes to you: R30 to R45, R45 to R66 or R66 to R84 per 1,000 views. Platinum is agreed on request. Busier venues earn more. Platinum, Gold and Silver venues may also qualify as Brand Box partners (Bronze venues can rent one), with campaign deals and a built-in ticketing app that makes the venue money.

  5. Your screensyour news

    Promote your own specials and events

    The L-shape and bottom scroller tell guests what's on: sport, quiz nights, dance, comedy, events and specials. The packages for your own screens are priced per venue, per month, in the venue partner packages below.

Live rugby on a bar TV, framed by Tiger's Milk's own L-shape: a side panel with its logo and a guest using the venue's mobile page, and a bottom scroller that reads "Free Wi-Fi on Tiger's Jungle and find meal deals".
Tiger's Milk uses its own L-shape to promote free Wi-Fi and meal deals during live rugby.
Brand Box in a venue: the small Brand Box device drives a TV showing the Varsity Cup final inside a Carling Black Label frame with a QR code to win a share of R250,000, and a guest's phone shows the Black Label Score Predictor page.
A Brand Box set up in a venue.

Membership levels

Every venue gets a free listing. A monthly membership adds more, in three levels; Platinum sites get a tailored package, on request.

Free listing and monthly membership levels compared
FreePaid monthly membershipLarge sites
FeatureFree listingBronzeSilverGoldPlatinum
Your venue listedA package tailored to your site, on request
MenuStatic menuStatic menu, food and drinks in separate category tilesInteractive menu
Upcoming eventsStaticStaticLinked to your own ticketing app
SpecialsStaticStaticCampaign specials
On promotionStaticStaticCampaign promotions
5-star ratingsOne overall ratingFood, ambiance and staffFood, ambiance and staff
Playlist
Comments
Bookings (the venue confirms the booking)
Channels
Price a monthR0R350R400R1 000On request
With a Brand Box a monthRent one for R550Add a Brand Box: R550 a monthR750R1 300On request
Ticketing fees4.5% of ticket sales (2% commission and 2.5% card processing) and R2.50 per ticket transactionOn request

All prices exclude VAT. Hello Brand (Pty) Ltd is VAT registered. The free listing stays free; Bronze, Silver and Gold are paid monthly. Your first month is a free trial and design setup is free. Added features are priced separately. Bronze, Silver and Gold venues also earn 30% of the brand advertising on their screens: see below.

What your screens could earn each month

Brand advertising is extra monthly revenue for your venue. Brands pay per 1,000 ad views on your screens (CPM), set by your venue tier. On a 70/30 revenue share, 30% comes to you and 70% to Hello Brand.

What brands pay, per 1,000 ad views, off-peak to peak, excl. VAT
Venue tierBrands pay (CPM)Your 30%
BronzeR100 to R150R30 to R45
SilverR150 to R220R45 to R66
GoldR220 to R280R66 to R84
PlatinumOn requestOn request

Brand spend is the ad views divided by 1,000, times the CPM. At a Silver venue with 60,000 peak views a month, brands spend 60 × R220 = R13,200, and 30% of that, R3,960, comes to the venue. Off-peak, at R150, that is R9,000 and R2,700.

Example: your 30% a month at three venue sizes
Venue tierMembership a month25,000 ad views60,000 ad views120,000 ad views
BronzeR350; add a Brand Box for R550R750 to R1,125R400 to R775 after the membershipR1,800 to R2,700R1,450 to R2,350 after the membershipR3,600 to R5,400R3,250 to R5,050 after the membership
SilverR400, or R750 with a Brand BoxR1,125 to R1,650R725 to R1,250 after the membershipR2,700 to R3,960R2,300 to R3,560 after the membershipR5,400 to R7,920R5,000 to R7,520 after the membership
GoldR1,000, or R1,300 with a Brand BoxR1,650 to R2,100R650 to R1,100 after the membershipR3,960 to R5,040R2,960 to R4,040 after the membershipR7,920 to R10,080R6,920 to R9,080 after the membership

Monthly amounts, excl. VAT. "After the membership" takes off the membership at the same level, without a Brand Box. With one, take off R550 more at Bronze, R350 more at Silver or R300 more at Gold. Platinum is agreed on request.

Illustration only, not a forecast or guarantee. What a venue earns depends on the brand campaigns booked in it and the views verified on its screens.

Campaign activations are extra revenue on top: sampling, promotions and ticketed events that brands run at your venue. What each one brings depends on the campaign.

Check my venue's tier Start my free month

Venue partner packages

Packages for your own screens

What a venue takes on when it joins as a tier partner: promote your specials, events and what's on with the same formats brands use.

These are the prices your venue pays for its own promotions, per venue, per month. They are separate from the membership and the Brand Box rental above. Brands don't pay these prices: they pay per 1,000 ad views, and your venue earns 30% of that.

  • An L-shape around live rugby: the advert runs down the side and along the bottom of the screen.

    L-shape

    R1,850 per venue, per month

    Your advert frames the live picture down one side and along the bottom.

  • A bottom scroller under the live picture carrying a call to scan the QR code.

    Bottom scroller

    R850 each, per venue, per month

    A message that runs along the bottom of the screen: specials, events, a call to scan.

  • A venue's mobile page with tiles and banners for the menu, playlist, games and specials.

    Tiles and banners (4 options)

    R550 per pack of 6, per venue, per month

    R1,000 per pack of 12, per venue, per month

    Tiles and banners on the venue's mobile page that guests open from the screen.

All prices exclude VAT. Hello Brand (Pty) Ltd is VAT registered. Three months are paid upfront, then the balance by monthly debit order.

Sign up for a package

The proof

Venues already on it

A venue group, a venue screen network, a stadium, a casino and a nightclub. Each card says how far the work has got.

  • ResultsHospitality

    Tiger's Milk

    A branded venue web app for Tiger's Milk that greets guests on the Wi-Fi, puts the menu, events and bookings in their hand, and gives brands a front door. 125,000+ customers connected to the Wi-Fi in the first 8 months.

  • Results to followHospitality

    Venue screen advertisers 2021–22

    From November 2021 to October 2022, drinks brands bought squeeze-back ads around live sport on the Tiger's Milk and La Parada venue screens. Each loop is the ad as it ran.

  • ConceptHospitality

    DHL Stadium

    A proposed digital media channel for DHL Stadium that connects brands with spectators through the stadium's screens and a free Wi-Fi captive portal on their phones, with food ordering to the seat, competitions and first-party data.

  • ConceptHospitality

    GrandWest

    A GrandWest proposal for young adults on one mobile platform: the Grand Quest for students aged 18 to 26, and a party membership with a digital passport, streaks and rewards for the monthly Party Starter.

  • Work in progressHospitality

    Truth Nightclub

    How Truth Nightclub replaced third-party ticketing with a fully owned, white-label platform: phased pricing, online promoters, email campaigns and QR access control.

All hospitality work 

Explore further

Find out what your venue could earn.

Answer a few questions about your venue. We will show its likely tier, what that tier receives and what its screens could earn.

Check my venue's tier Apply to become a partner