GrandWest: the Grand Quest and the Party Starter.

1 / 8Chapter 1 of 8

The brief

The idea

Find the coins. Unlock the rewards.

Launch the Grand Quest, a mobile-first engagement layer for students. They sign up in seconds, then earn points for check-ins, photo challenges, surveys and inviting friends. Weekly challenges, a city-wide treasure hunt with hidden coin markers and residence leaderboards keep momentum. Points turn into tokens for games and rewards such as free entry, meals, events and shuttle rides to GrandWest.

On the same platform, Get the Party Started gives every Party Starter guest a free GrandWest membership. Members check in with a Digital Access Passport, and points, streaks and rewards follow arrival time, attendance and participation. Tickets, a cashless wallet and a shuttle make it easier to come back every month.

For students, the proposal adds the Poker Club: a monthly Texas Hold'em tournament, booked in the app, with a shuttle from campus and back (see the Poker Club).

• Increase youth footfall, from student hotspots to GrandWest
• Turn party guests into MVG members
• Grow food and beverage spend in Happy Hour
• Grow a database GrandWest owns
• Drive repeat visits, with tiers and monthly streaks
• Build brand affinity through a fun, culturally aligned experience
• Sell tickets in advance, and spend without cash
• Use the insights for targeted offers and long-term loyalty

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Meet them where they are

Campus spots, residences and student promoters bring the quest into daily life. At the party, the venue screens carry the code to scan and the leaderboard.

Four student regions

Stellenbosch and Boland

Stellenbosch University, private campuses and Boland TVET

Northern Suburbs

UWC, CPUT Bellville, Northlink TVET and private colleges

Southern Suburbs

UCT, False Bay TVET and private colleges

Cape Town CBD

CPUT District Six and Granger Bay, and city colleges

Ways in

Each channel points to one sign-up, on any device. Guests can also scan a QR code or follow a referral link straight to the login page.

Professional photographers at key GrandWest events capture branded images and drive registrations. Social coordinators, promoters and community leaders share their own referral links on WhatsApp, Instagram, TikTok, email and community groups.

3 / 8Chapter 3 of 8

A student's journey, start to finish

From signing up on a phone to a night out at GrandWest, all in the browser, with no app to download. The quest runs in three parts: join, play, then book, ride and pay.

1. Join the quest

1. 1 Register on the web appStudents register on TheGrandQuest.co.za and verify their email and mobile number with a one-time PIN. One account per device keeps play fair.
2. 2 Get a profile cardA guided onboarding shows how the quest works. Each student's profile card carries a QR code, rewards claimed, points scored, level and journeys completed, and goes into the wallet.
3. 3 Invite friends to joinStudents send a WhatsApp link to friends and earn points for every friend who registers and verifies.
4. 4 Sign up as an affiliate partnerSocial coordinators sign up for their own link and promo code, and earn R5 for every verified student sign-up and R50 every time one shows up.
5. 5 Answer quick surveysShort lifestyle and brand surveys earn points for every one completed.
6. 6 Post for the photo challengeStudents post their route from campus to a night out; friends vote, and an approved photo earns +100 points.

2. Hunt, spin and score

1. 1 Hunt for hidden coinsWeekly clues and GPS hints lead students to coins hidden around campuses and the city; each coin unlocks points, tokens or prizes.
2. 2 Catch the coin on cameraAt the spot, the GrandWest coin appears in the phone's camera view. Each coin found adds points and tokens for the in-app games, or unlocks an instant prize.
3. 3 Spin to winEvery 100 points unlocks a spin, at most one a day, for GrandWest vouchers, event tickets or a draw entry.
4. 4 Take a penalty kickStudents turn the phone sideways and spend 50 tokens on a kick at goal. They play as often as they like and never lose points, only tokens.
5. 5 Score a goal for a voucherA goal wins an R50 or R100 GrandWest voucher, redeemed at the point of sale at GrandWest.
6. 6 Climb the leaderboardPoints from every activity rank students, with weekly spot prizes and extra entries into the grand prize draw.

3. Book, ride and pay

1. 1 Open the walletThe wallet keeps points, rewards, vouchers, badges and tickets in one place, with a GrandWest virtual card.
2. 2 Find an event and buy ticketsTicketing and events lists the shows at the GrandWest Arena. Students buy General Admission, Early Bird or table tickets in the app.
3. 3 Keep tickets in My TicketsTickets are linked to each student's Grand Quest Passport profile, so there are no static QR codes to resell.
4. 4 Send a ticket to a friendStudents send ticket invites by WhatsApp, email or SMS. Friends register, verify their details and accept the ticket.
5. 5 Book a seat at the Poker ClubStudents join the Poker Club and book a seat for the monthly tournament with points or cash from the GrandWest Wallet. 18+ only.
6. 6 Book the shuttleA shuttle collects students from selected campuses and takes them home after the event. They pick a pickup point, a date and a time.
7. 7 Pay with the walletStudents top up the wallet by card and pay for drinks, food and merchandise at GrandWest events with their Digital Passport or an NFC wristband.

18+No persons under the age of 18. Winners know when to stop. National Responsible Gambling Programme toll-free counselling line 0800 006 008.

4 / 8Chapter 4 of 8

Get the Party Started: a member's night

Show up. Turn up. Level up.

At The Party Starter, from signing up in under a minute to paying for a drink with a wristband, all in the browser: first the night itself, then the tickets, rewards and wallet around it.

1. The night

1. 1 Register in under a minuteMembers register with Google or email, then verify their email address and mobile number.
2. 2 Get the photobooth pictureEvent photographers capture guests; a promoter sends the photo by SMS, and the guest registers through the link to download it and gets a free spin.
3. 3 Get in with the Digital Access PassportThe passport QR code refreshes every 30 seconds; the first scan checks ID, and after that entry is verified instantly.
4. 4 Keep the streak goingAttendance streaks add bonus points: 100 for two months, 200 for three and 500 for four.
5. 5 Climb the leaderboardA monthly and a lifetime leaderboard, shown in the app and on venue screens.
6. 6 Answer a surveyShort surveys in the app earn points for every one completed.
7. 7 Spin to winPoints unlock spins for GrandWest vouchers, event tickets or a draw entry.
8. 8 Invite friendsInviting friends earns points when they register and verify.

2. Tickets, rewards and the wallet

1. 1 Buy tickets aheadMembers see the coming Get the Party Started events and buy tickets in advance, some with a free drink on arrival.
2. 2 Book the shuttleA shuttle collects members from a selected pickup point and brings them home after the party. Block table bookers get priority boarding and +50 points per friend.
3. 3 Turn points into rewardsPoints buy rewards such as GrandWest merchandise, drink vouchers and VIP access.
4. 4 Pay with the walletA wallet, topped up by card, pays for drinks, food and merchandise with the passport or an NFC wristband.
5. 5 Stay in the loopPush, in-app, WhatsApp, email and SMS messages confirm purchases and points, remind members of unredeemed items and share event updates.
6. 6 Promoters track their commissionOnline promoters see revenue and commission earned, paid and due: R5 per verified sign-up and R50 per confirmed attendance.

5 / 8Chapter 5 of 8

Play that moves people

Treasure hunts, streaks and leaderboards create reasons to visit, and to come back every month. Points are a lifetime score that ranks players; tokens and credits pay for games and rewards. Nobody loses points by playing.

What players could win

1. Instant, from the Sun Wheel R50 and R100

   GrandWest vouchers from the Sun Wheel and the goal-kick game, festival or event tickets, or an extra entry into the Grand Sun International Getaway Draw. Party guests get a free spin for signing up at the photobooth.

2. From the treasure hunt Five coin tiers

   From coffee vouchers and movie tickets up to concert tickets, VIP experiences and, for the rare Black Coin, a weekend away at the GrandWest hotel.

3. The student leaderboard A Sun getaway

   Top “Questers” earn recognition, weekly spot prizes and extra entries into the grand prize draw for a trip to a Sun International resort.

   Residences compete too: the winning res gets an Ultimate GrandWest Experience Night and a trophy.

4. The party rewards catalogue From 500 points

   A GrandWest T-shirt or a drink voucher for 500 points, VIP lounge access for 1,000, a VIP guestlist pass for 10,000, and a Bluetooth speaker or power bank for just over 10,000.

5. For showing up +100 · +200 · +500

   Bonus points for a two-, three- and four-month attendance streak at The Party Starter. Miss one and the streak resets.

6. Proposed: the Poker Club R15,000 cash

   For the winner of the monthly student tournament, with the monthly bracelet and a weekend for two at the Sun International GrandWest hotel. The buy-in is R200 or 500 tokens.

18+No persons under the age of 18. Winners know when to stop. National Responsible Gambling Programme toll-free counselling line 0800 006 008.

Badges for special moments

6 / 8Chapter 6 of 8

Every mechanic, in detail

Each mechanic is a reason to sign up, bring friends and come back, and each one adds to what GrandWest knows about its guests. Points convert into tokens or credits, and those into rewards in the wallet.

01The treasure hunt5 tiers

For students. Coin markers are hidden in high-traffic student zones: campus pathways, cafes, nightlife clusters and outdoor hangouts. Clues are released weekly on the platform, with GPS hints and mission prompts. Each coin unlocks points, tokens or an instant prize.

• Base coins: +50 points and +5 tokens, on easy campus paths.
• Bonus coins: +100 points and +10 tokens or a small voucher, such as a coffee, a free drink or R50 GrandWest credit.
• Premium coins: +250 points and +25 tokens or a mid-tier reward: movie tickets, ice rink passes or a meal at GrandWest.
• Golden coins: major prizes and a prestige badge: concert tickets, a VIP upgrade or invite-only events.
• The Black Coin: a weekend away at the GrandWest hotel, a VIP night for four (dinner, bowling, movies and drinks) or a golden ticket into the year-end draw.

02The Digital Access Passport30 s

For party members. Members register with Google or email, then verify their email address and mobile number; one account per device keeps the competition fair. Every member gets a Digital Access Passport inside the web app: its QR code refreshes every 30 seconds, so a screenshot cannot be passed on. The first scan checks the member's ID and captures a facial photo; after that, entry is verified instantly. For GrandWest, that means secure, traceable footfall data and demographic profiles.

03Spin and win100 points a spin

Every 100 points earns a spin, at most one a day. The Sun Wheel, branded with sun rays that each hide a reward, pays out instantly: an R50 or R100 GrandWest voucher, a festival or event ticket, or an extra entry into the Grand Sun International Getaway Draw. It keeps players coming back, and gives GrandWest control over how prizes are given out.

04Shoot to score50 tokens a kick

Students who have saved 50 tokens can take a kick at goal and win an R50 or R100 voucher when they score. They can play as often as they like and never lose points, only tokens. Vouchers are shown at the point of sale at GrandWest to redeem.

05Attendance streaksup to +500

For party members. Streaks reward consistency: 100 bonus points for two months in a row, 200 for three and 500 for four. Miss one and the streak resets. It builds anticipation for the next event, encourages people to come as a group, and helps GrandWest forecast and grow attendance.

06Leaderboards, levels and badges

Students are ranked on residence leaderboards, with weekly spot prizes. At the party, a monthly leaderboard gives everyone a fresh start and a lifetime leaderboard rewards long-term loyalty; both show in the app and on venue screens. Members move up user levels linked to their MVG card, unlocking access, experiences and premium rewards. They collect recognition badges for special achievements, each with bonus points and credits.

07Photo challenges and Post & Tag+100 / 50 points

Students get eight weekly photo or Reel challenges that show the route from campus life to nightlife. They tag GrandWest's official account, the location and the challenge hashtag; an approved photo earns 100 points, one entry per challenge a week. Friends vote on entries for extra points, and verified Post & Tag posts from check-ins earn 50 points.

At the party, a new Post & Tag challenge is announced each week, such as Best Group Pic, Hottest Outfit or Glow Selfie. A verified Instagram or TikTok post earns 50 points, with bonus points for Reels, Stories with links or tagging friends. Friends can vote for a member's photo, with 5 points for every vote. The top three posts win bonus points, vouchers or free tickets. Posts are checked every 24 hours and inappropriate content is rejected.

The eight student challenges:

1. #CampusToCasino: from study mode to social mode
2. #SquadStampChallenge: the best squad selfie on campus
3. #GrandQuestMoment: a standout moment from the week
4. #StudySetupShowdown: the study desk or library view
5. #QuestForTheWin: your leaderboard spot or a coin find
6. #CoffeeCrawlCrew: a coffee stop at a participating cafe
7. #RoadToGrandWest: campus life to GrandWest
8. #GrandQuestUnlocked: an unlocked badge

08Surveys+20 points

Players open Surveys and answer short lifestyle or brand questions, earning 20 points for each survey completed. New surveys are released throughout. The answers give GrandWest first-hand insight into its guests' lifestyles, preferences and behaviour, to shape future marketing.

09Invite a friend

Players send an invite link; the friend signs up and completes email and mobile verification, and the inviter earns points and credits for every verified friend. Peer-to-peer sharing drives organic growth and builds a community around the quest and the party.

10Residences and affiliatesR5 + R50

Every first-year in a partner residence gets a Welcome to Cape Town bundle: a free GrandWest activity voucher (ice rink, bowling or arcade), 100 credits to start the quest, a free shuttle to GrandWest and entry into a first-year leaderboard. Residences compete in the Res Battle Cup.

An affiliate programme signs up res social coordinators, promoters, influencers and community leaders. Each gets a referral link, a personal promo code and a live performance dashboard. They earn R5 for every verified sign-up and R50 for every confirmed in-person attendance at GrandWest, paid only against verified user data and event check-ins. It turns social reach into people at the venue, and embeds GrandWest in real communities rather than broadcasting at them.

11The Poker Club: a monthly student tournamentR200 buy-in

Proposed for students. A monthly Texas Hold'em poker tournament at the GrandWest Arena, played until the heads-up winner. The dates and times are still to be decided; students get advance notice of every date and book their seat in the app, with points or cash from their GrandWest Wallet.

• Buy-in: R200 or 500 tokens. 250 players only, freeze-out format with no rebuys.
• The winner: R15,000 cash, the monthly bracelet and a weekend for two at the Sun International GrandWest hotel.
• The final table: cash prizes from R10,000 for the runner-up down to R2,500 for ninth place.
• Getting there: a shuttle collects students from selected campuses and takes them back after the event. Students who book a full table for themselves and up to seven friends get priority boarding and +50 points for every friend invited.

18+No persons under the age of 18. Winners know when to stop. National Responsible Gambling Programme toll-free counselling line 0800 006 008.

7 / 8Chapter 7 of 8

Rewards with a destination

Prizes, tickets and shuttles lead to real visits to GrandWest. Guests book through the app with points or cash, travel together and pay without cash once they arrive.

Staying in touch

• Push notifications: instant alerts on Android and iOS for new packages, photo approvals, point milestones, reminders and redemptions
• In-app messages: purchase confirmations, voucher updates and platform news
• WhatsApp: reminders, verification messages, referral links, support and invite links
• Email: weekly updates, event announcements, leaderboard and reward news, and automated welcome and verification emails
• SMS: one-time PINs and quick alerts, and a fallback when push or WhatsApp is not available

8 / 8Chapter 8 of 8

What we proposed, and how it would be measured

This is a proposal, so there are no results yet. It set out what GrandWest would get, how it would roll out, what it would measure, and the one target it named.

• Acquisition

  • Total registered users
  • MVG conversions
  • Friend invites and referral growth

• Engagement

  • Party Starter attendance
  • Check-ins at Student Campus Spots
  • Photo challenge submissions
  • Participation in Spin & Win

• Revenue

  • F&B spend uplift
  • Event participation spend

• User data (opt-in communication)

  • Build a verified, permission-based database
  • Enable ongoing direct marketing through email, SMS and social

• Consumer insights (surveys)

  • Capture valuable feedback to inform future brand decisions
  • Understand lifestyle preferences, brand perception and purchase intent

• Brand sentiment and social exposure (UGC)

  • Boost positive brand sentiment through authentic, user-generated content
  • Track campaign hashtags and mentions for reach, impressions and engagement
  • Amplify GrandWest's lifestyle positioning through real consumer stories

Results would appear here once the programme runs: registrations and MVG conversions, challenge entries, invites, check-ins, spins, party attendance and spend, and the size of the opt-in database, alongside what guests said in the surveys.

Track your vibe. Climb the ranks. Win big.