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Mobile games, in your brand

Every game we have designed, in one place. Each one is a short loop on the guest's phone: play, reveal, try again or win, then a code to take to the bar. One quick question unlocks the play, so every entry adds insight, and there is no app to download.

  1. Buy the drink or the product
  2. Scan the QR code, or join the free Wi-Fi
  3. Play in the brand's colours
  4. Win and show the code at the bar

Drinks-branded games are for 18+ only. Drink responsibly. Play for fun, never stake money.

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A real game played on a phone: Carling Black Label Kick the Poles, Play now for 50 tokens, the wind-speed arrow and swipe-up marker, a kicker striking the ball at the posts.
A Beefeater rub tile on a phone, rubbed away to reveal the prize: a double shot of Beefeater and a free mixer.
Two games that ran: Kick the Poles for Carling Black Label, and rub to win for Beefeater.

The games library

24 games, in six kinds of play

The best example of each type comes first in every group. Each card says who it ran for or was designed for, and links to that campaign.

Sports 7 games

Kick at the poles, shoot at goal, bat, serve and race: the match in the fan's hand, built around the sports calendar.

  • Carling Black Label Kick the Poles, a real game filmed on a phone: Play now for 50 tokens, the wind-speed arrow and swipe-up marker, a kicker striking the ball at the posts, then Ohh! That was so close.

    Kick at the poles Best example

    Kick the Poles

    Read the wind, swipe up and kick for the posts. Each kick costs tokens and lands on the leaderboard.

    Ran for Carling Black Label

    Also proposed for Castle Lager and Heineken Silver

  • Castle Lager rugby game on a phone held sideways: a runner in green and gold carries the ball at defenders in blue across a field marked with target spots.

    Rugby Best example

    Break the line

    Find a way through four rows of defenders. Six matches a day, three of them challenges to friends.

    Proposed for Castle Lager

  • Castle Lager penalty shoot-out, played with the phone sideways: a ball on the penalty spot in front of a goalkeeper and a goal split into coloured zones.

    Football: shoot at goal Best example

    Penalty shoot-out

    Five penalties, four zones and power-up cards, against a random opponent or a friend you challenge.

    Proposed for Castle Lager

    Also proposed for Coca-Cola, Pick n Pay and GrandWest

  • Castle Lager cricket game: a batter in green and gold at the crease, a bowler running in and three target spots on the pitch.

    Cricket Best example

    Cricket

    Pick where the ball lands and how it moves, then watch the batter play it.

    Proposed for Castle Lager

  • OAKBERRY tennis game, played with the phone sideways: a player on a purple and turquoise court, the scores at the top.

    Tennis Best example

    Tennis

    A tennis match on a court in the brand's colours, the scores for player and opponent on screen.

    Proposed for OAKBERRY

  • OAKBERRY racing game, played with the phone sideways: a purple race car in 20th place on lap 1 of 5, other cars ahead, a speedometer and a track map.

    Racing Best example

    Motor racing

    Start at the back of the grid and race through the field over five laps, with a speedometer and track map.

    Proposed for OAKBERRY

    Also proposed for Jack Daniel's

  • A lit Castle Lite table talker showing the Quick Fire Shootout game beside a glass of draught and an ice bucket of Castle Lite.

    Basketball Best example

    Quick Fire Shootout

    Buy a six-pack to play, take six shots at the hoop: the more you score, the bigger the reward. Runs on the table talker too.

    Proposed for Castle Lite

Predictions and trivia 5 games

Call the score, answer the question, back your team. Every entry is a piece of insight the brand keeps.

  • Carling Black Label Score Predictor: when they score, you score. Win your share of R250,000 in vouchers and cash prizes, with a Play now button. 18+.

    Predictions Best example

    Score Predictor

    Call the score for every match, earn points and tokens for a right call, and climb the leaderboard.

    Ran for Carling Black Label

    Also proposed for Coca-Cola, DHL Stadium, Pick n Pay and OAKBERRY

  • Carling Black Label poll: tell us which Varsity Cup rugby team you support, with vote counts and bars for each answer.

    Polls Best example

    Fan poll

    One tap to back your team; the votes show as bars straight away.

    Ran for Carling Black Label

    Also proposed for Coca-Cola

  • Castle Lager trivia game: a partly hidden stadium picture, reveal buttons that cost points and five stadium answers.

    Trivia Best example

    Stadium trivia

    Spend points to reveal parts of a hidden stadium, then name it from five answers. Ten new questions a week per sport.

    Proposed for Castle Lager

    Also proposed for Pick n Pay

  • Beefeater London tile on a phone: answer below to redeem the deal, with two gin glasses and a bottle.

    Question to unlock Best example

    Answer to unlock

    One quick question unlocks the deal, so every entry adds insight.

    Ran for Beefeater

  • Quiz night at Tiger's Milk: guests in the restaurant answer the questions on their phones.

    Quiz night Best example

    Quiz night

    A weekly quiz night in the venue, played on guests' phones, with rounds on general knowledge, travel, sport, movies and music.

    Ran for Tiger's Milk

Treasure hunt 1 game

Hidden coins and trophies that send people out to find them, and back to the venue to claim.

  • GrandWest treasure hunt game tile with a compass emblem, a play button and token balances.

    Treasure hunt Best example

    Treasure hunt

    Find the coins in the wild: five coin tiers, from coffee and movie vouchers up to concert tickets and VIP experiences.

    Proposed for GrandWest

    Also proposed for Pick n Pay

Drinks games 3 games

Roll the dice, pop the cork, take a shot: a few seconds of play at the bar, a code for the prize.

18+ only. Drink responsibly.

  • Castle Lager Play and Win: roll the dice for the big win, two dice and a Play Now button.

    Roll the dice Best example

    Roll and Win

    Roll the dice for the big win: the hand opens on the result, and a win comes with a code for the bar.

    Proposed for Castle Lager

  • Pongrácz Pop and Win: tap the bottle to pop the champagne for a chance to win, a bottle of bubbly on a marble counter.

    Pop the cork Best example

    Pop and Win

    Tap the bottle to pop the cork for a chance to win a bottle, claimed at the bar with a code.

    Designed for Pongrácz

  • Jägermeister Take a Shot and Win: tap the shot below for a chance to win, a full shot glass on a wooden bar.

    Take a shot Best example

    Take a Shot and Win

    Tap the shot for a chance to win: a spill means try again, a win means a bottle to claim at the bar.

    Designed for Jägermeister

Spin, scratch and reveal 4 games

Instant wins: rub a tile, scratch a card or spin a wheel, and show the result to the staff.

Play for fun, never stake money. Spin and slot-style games here use points, not cash. Drinks-branded ones are 18+ only: drink responsibly.

  • Beefeater rub tile on a phone, rubbed away to reveal the prize: a double shot of Beefeater and a free mixer.

    Rub to reveal Best example

    Rub to win

    Rub the tile away to reveal the prize, then show the code to the staff.

    Ran for Beefeater

    Also ran for Heineken, Budweiser, Flying Fish, Jose Cuervo, Savanna and Brutal Fruit

  • A Jameson digital scratchcard on a guest's phone: scratchcard ID S178, a QR code and a Congratulations message.

    Scratchcard Best example

    Digital scratchcard

    A scratchcard with its own ID and QR code, scanned at the bar to claim.

    Ran for Jameson

    Also proposed for Starbucks

  • OAKBERRY Spin and Win screen with a purple sun-shaped prize wheel and a 100 points per spin button.

    Spin the wheel Best example

    Spin and Win

    One spin for every 100 points, at most one a day.

    Proposed for OAKBERRY

    Also proposed for Corona, Luc Belaire, Martell and Coca-Cola

  • GrandWest spin-and-win screen: a slot-style reel showing three sevens and a 100 points per spin label.

    Slot reels Best example

    Spin the Sun

    Three reels and a lucky line, 100 points a spin, once a day.

    Proposed for GrandWest

Lifestyle 4 games

Selfies, photo challenges, hashtags and a kiss: play that people share, with the brand in every picture.

  • Castle Lager Strike a Pose: upload a selfie with your bottle for a chance to win, a hand holding a phone with a selfie, and an Enter Now button.

    Selfie draw Best example

    Strike a Pose

    Upload a selfie with your bottle to enter a draw filled with prizes.

    Proposed for Castle Lager

    Also proposed for Heineken Silver

  • Corona photo challenge screen: a sunset beach photo with two bottles of Corona and a vote button.

    Photo challenge Best example

    Photo challenges

    Three challenges, one photo each a week: an approved photo earns 100 points and every friend's vote adds more.

    Proposed for Corona

    Also proposed for DHL Stadium

  • Beefeater tile: tag from your socials and answer below to win spot prizes, copy the hashtags below.

    Hashtag challenge Best example

    Tag and win

    Tag from your socials and answer below to win spot prizes.

    Proposed for Beefeater

  • Strawberry Lips Play and Win: kiss the lips for the big win, a pair of red lips and a Play Now button, above two friends sharing pink cocktails.

    Kiss and win Best example

    Kiss and Win

    Kiss the lips for the big win: tap to reveal, and a winning kiss comes with a code for the bar.

    Designed for Strawberry Lips

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