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Service 03 · Media and screens

Retail media, Off Trade

We turn screens and shelves in shops into media shoppers can scan, buy from and be rewarded for, with the purchase proved.

Plan a retail campaignCheck my venue's tier

For brands and retailers. Shopping centres: check your venue's tier.

A shopper walks past the LED wall at a shopping centre food court as it plays a Pepsi advert, then a Springbok campaign: win an instant prize at Pick n Pay.
Mall LED The LED wall at Tyger Valley shopping centre, playing Pepsi and a Springbok “win an instant prize” message for Pick n Pay.

What you get

See all work with results

A rendered liquor store aisle with branded fridges, posters and shelf media

Screens and shelves in shops that shoppers scan, buy from and are rewarded by.

Sponsorship creates attention. Retail media turns it into measurable commerce: the moment a shopper sees your brand is linked to what goes in the basket.

Screens in the store

  • Full screen, window

    An illustration (3D render) of a liquor store, with window and fridge-door screens down the aisle cycling beer and spirits adverts.

  • Full screen, LED wall

    The LED wall in the Tyger Valley food court, playing Pepsi and campaign content.

  • Portrait POS

    Portrait poster screens in a liquor store showing drinks deals

How it works

The mechanic stays the same in every store. The creative, prizes and sports moments change with each brand.

From the screen to the basket

  1. 01See

    Retail and sponsorship media in store: screens, gondola ends, shelf and fridge-door media.

  2. 02Scan

    A QR code or NFC tag opens the brand's experience.

  3. 03Buy

    A participating product goes into the basket.

  4. 04Verify

    Till-slip capture and loyalty data confirm the purchase.

  5. 05Return

    Points and new moments bring the shopper back.

A rendered liquor-store front with window and fridge-door screens cycling beer and spirits adverts
In-store (render) An illustration (3D render) of a liquor-store front, with window and fridge-door screens.
A rendered liquor store aisle with branded fridges, posters and shelf media
In-store (render) An illustration (3D render) of in-store media along the aisle.
A rendered mini market: beer fridges and display stands at the entrance, then shelves of bottles with shelf talkers, and an offer marker on one product.
In-store (render) An illustration of a mini market: displays at the door, shelf talkers in the aisle and an offer on the product itself.

At the shelf

Every store becomes a place you can measure.

Displays at the door, talkers on the shelf and screens in the aisle all point to one offer. A scan opens it, and the till slip proves the sale.

Where it runs

  • Liquor stores
  • Supermarkets
  • Wholesalers
  • Mini markets
  • Spaza shops
  • Shopping centres

Spaza shops and small stores, too.

Most informal outlets have no screen and no loyalty card. Trade Connect reaches them on the phone they already have, with no app, and every order comes back to the brand as a record for that outlet.

  • Promotions by message

    Launches, promotions and stock alerts sent by WhatsApp, SMS or USSD, straight to the counter.

  • Tokens for the outlet

    Trade Tokens for stocking the product, following the price and joining the promotion.

  • What each store sells

    Orders by product and pack size, outlet by outlet, with stock-outs flagged early.

  • Promotion results

    Stock and sales in the outlets that ran the promotion, against the ones that did not.

What brands learn from the informal trade

Spaza TV: a screen at the counter Concept

A concept we are piloting: a small screen in a secure case at the spaza counter, carrying brand adverts where township shoppers buy. It starts with 20 shops in Soweto over six months.

  • Four adverts per screen

    Each screen carries four advert slots, managed and changed remotely from one content system.

  • Built for load shedding

    Screens run on batteries and keep the adverts stored on the device, then sync when power and signal return.

  • The shop owner earns

    Owners earn a share of the advert revenue as stock vouchers, paid only when the screen stays on for more than 95% of the month.

  • Buy nationally or locally

    Screens are grouped in clusters of 100, each with a field lead and a technician who fixes faults within four hours. Buy the whole network, one area, or only the screens near your store.

Where we have done it

Each project says how far it got: results, results to follow, a concept or work in progress.

  • Tyger Valley

    A retail media network on the centre's LED screens.

  • Pick n Pay Connect

    A proposed eight-month sport-to-commerce pilot across grocery and liquor stores.

  • PepsiCo

    Retail media on the Tyger Valley screens, pitched to PepsiCo.

  • Woolworths

    WLiving and WRewards: a rewards-led retail idea.

All our work

More for each side: for brands, and for venues and outlets.

Bring your brand to the shelf.

Tell us which stores and products you want to move. We will come back with screens, a mechanic and how we would measure it.

Plan a retail campaignCheck my venue's tier

For brands and retailers. Shopping centres: check your venue's tier and tell us about your space.