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Service 01 · Software

Campaign Builder and mobile engagement

Custom campaigns that connect, engage and convert: sign-up, games and rewards on the phone, with the data in one place.

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For brands and their agencies

Animation of a Jameson-branded campaign on screen: connect to the free Wi-Fi, register, enter and welcome, choose a drinks deal, then scan and redeem.
The guest's entry on a phone: free Wi-Fi, scan the QR code, register, choose a deal from the specials, give an answer and show the QR code to claim the reward.
  • On the screen the whole campaign flow
  • On the phone the guest's entry, step by step
Animation One campaign, built once, running on the screen and the phone at the same time. Built for Jameson.

What you get

Two phones and a dashboard: a sign-up form with the terms and privacy box ticked, a Heineken reward to claim at the bar, and a campaign dashboard with sales and guest charts.

Loyalty, data and marketing in one place

Build loyalty, collect data and personalise your marketing, all in one platform. Guests sign up once, with their consent recorded, so you can invite them back.

End to end

One campaign, built for the screen and the phone together

You set up the venue screen and the mobile journey in one place. Each step below shows what you set in Campaign Builder and what the guest sees at that moment.

Regions, one colour each through every step

  • Western Cape WC
  • Eastern Cape EC
  • Northern Cape NC
  • Free State FS
  • KwaZulu-Natal KZN
  • North West NW
  • Gauteng GP
  • Mpumalanga MP
  • Limpopo LP

  1. Step 1 of 8

    Set up the campaign

    Name it, pick the brand, the dates and the regions. A live phone preview shows the guest's page as you build it.

    You set
    Brand, dates, regions and the campaign's look
    The guest sees
    Your brand's page, the moment they connect
    The Create New Campaign form: name, description, start and end dates, campaign type, brands and the regions it applies to.

    Regions selected Example

    • Western Cape
    • Eastern Cape
    • Northern Cape
    • Free State
    • KwaZulu-Natal
    • North West
    • Gauteng
    • Mpumalanga
    • Limpopo
    Campaign Builder
    The venue web app under a Heineken banner: buy two and stand a chance to win, with tiles for the menu, games and specials.
    Phone

  2. Step 2 of 8

    Choose the mechanic

    Pick the type of campaign (sport, music, festivals, events) and the way people take part: a score predictor, a game, a survey, a leaderboard, check-ins or a photo challenge.

    You set
    Campaign type, booking dates and the mechanic
    The guest sees
    A branded game on their phone, no app to download
    Set up campaign: campaign name, dates, campaign type set to mobile app, South Africa selected, and campaign preferences to tick: conditions, triggers, media, video, music, playlist, gallery, events, rewards, games and discounts.
    Campaign Builder
    Castle Lager Kick and Win: reveal your prize, tap the ball to kick it through the posts, with 500 points and 150 tokens shown.
    Phone

  3. Step 3 of 8

    Set the rewards

    Instant wins, vouchers, points and prize draws, in tiers, so each prize is earned. Stock is tracked, so nothing is promised that isn't there.

    You set
    Reward types, tiers, codes and stock
    The guest sees
    A scratch card, a spin or a kick that reveals the reward
    Campaign Builder (illustration)
    A silver scratch tile half rubbed away, revealing a Heineken draught on us.
    Phone

  4. Step 4 of 8

    Capture data, with consent

    Add the screens the journey needs: the log-in screen (always on), a welcome, a survey question and promotions. Consent is recorded with every sign-up.

    You set
    Sign-up fields, the question and the consent wording
    The guest sees
    A short form and the POPIA and privacy terms to accept
    Campaign details: add components, with the log-on screen required and the welcome screen, surveys and promotions ticked, then the log-in, exit and triggered surveys listed below.
    Campaign Builder
    Sign-up form with phone number, email, name and date of birth, and a ticked box agreeing to the terms and privacy policy.
    Phone

  5. Step 5 of 8

    Choose the venues

    Pick the kind of outlet, from premium bars and taverns to liquor stores, choose venues from the list and target them by tier: Bronze, Silver, Gold or Platinum.

    You set
    Channels, venues and tiers
    The guest sees
    The venue's free Wi-Fi or QR code as the way in
    Campaign Builder (illustration)
    Tiger's Milk and Heineken screen: free Wi-Fi, connect to the network for VIP access to promos, with a Connect button.
    Phone
  6. Playlist details: name the playlist, then drag images, videos, web pages and widgets from the media library into the filmstrip, with the total running time shown.
    Campaign Builder

    Step 6 of 8

    Load the screen creative

    Upload the videos and artwork once. They play on the venue screens in the format you choose: full screen, L-shape squeeze back or bottom scroller, next to the live game.

    You set
    Media, format and playlist
    The guest sees
    Your advert on the venue TV, with the QR code to scan

    Venue screens

    • L-shape squeeze back · Format demonstration

    • Bottom scroller · Format demonstration

  7. Step 7 of 8

    Review and go live

    Preview the whole campaign before publishing. Screens and phones go live together, on the dates and in the venues you chose.

    You set
    A final check, then publish
    The guest sees
    Their reward, shown to the staff at the bar
    Campaign Builder (illustration)
    Heineken screen: share with your waiter or barman to redeem your prize. With a QR code to show at the bar (an example code).
    Phone

  8. Step 8 of 8

    Watch the results come in

    Sign-ups, plays, answers and redemptions come back live, venue by venue, with proof of play for every screen. Export the data or report straight from the dashboard.

    You see
    Live totals, venues on a map and this week's adverts
    The guest sees
    One quick question, and every answer counts
    The analytics dashboard across all venues: total visits by day split into new and returning, the busiest day of the week, and a table of visits, visitors and average time spent.

    Sign-ups by region Example

    Western Cape Gauteng

    Dashboard
    Answer below to redeem the deal: a drop-down with Burger, Pizza, Steak, Chicken and Other.
    Phone

Builder screens show sample data. Try the live demo

How it works

A campaign is a short journey on the phone. Here is one we ran with Heineken, screen by screen.

What the guest does

  1. Connect to the free venue Wi-FiThe guest joins the venue's free Wi-Fi. That is the way in. Tiger's Milk and Heineken screen: Free Wi-Fi, connect to the network for VIP access to promos, with a Connect button.
  2. Sign up and accept the privacy termsName, number and email, with the POPIA and privacy terms ticked before going further. Sign-up form with phone number, email, name and date of birth, and a ticked box agreeing to the terms and privacy policy.
  3. Land on the brand's pageThe venue's pages open under the Heineken banner: buy two and stand a chance to win. The venue web app taken over by Heineken: a buy two and stand a chance to win banner above tiles for the menu, games and specials.
  4. Answer one quick questionOne drop-down question unlocks the reward, so insight is shared willingly. Answer below to redeem deal: a drop-down with Burger, Pizza, Steak, Chicken and Other.
  5. Scratch to reveal the rewardA virtual scratch card reveals the deal. A silver scratch tile half rubbed away, revealing a Heineken draught on us.
  6. Show the staff and enjoyStaff check the reward at the bar, which keeps redemptions honest. Heineken screen: share with your waiter or barman to redeem your prize. With a QR code to show at the bar (an example code).
Tiger's Milk and Heineken screen: Free Wi-Fi, connect to the network for VIP access to promos, with a Connect button.
Step 1 of 6

How a brand builds it

Campaign BuilderIllustration · sample data

Campaign Builder · Step 1 of 6

Pick the channels

Where the campaign runs

  • Venue screensFull screen, L-shape squeeze back or bottom scroller on the venue TVs
  • Mobile web appFree Wi-Fi or a QR code, no app to download

Both: the screen draws people in, the phone does the rest.

Demo Campaign Builder, with sample data. Try the live demo

Games and features

Games built around your brand

Each game is a short loop: play, reveal, try again or win, then a code to take to the bar. These screens were designed for Castle Lager and Coca-Cola.

  • Castle Lager Kick and Win: tap the ball to kick it through the posts and reveal your prize.
    Kick and winTap to kick through the posts.
  • Castle Lager Strike a Pose: upload a selfie with your bottle for a chance to win, with an Enter Now button.
    Strike a poseA selfie with the product enters the draw.
  • Congratulations, you have won a case: take the code below to the bar to redeem your prize.
    Instant winA code to redeem at the bar.
  • Castle Lager board game: Play and Win, roll the dice for the big win.
    Roll the diceA board game in three taps.
  • Roll and Win: reveal your prize, tap the hand below for a chance to win.
    RevealThe hand opens on the result.
  • Congratulations, you have won a six-pack: take the code to the bar to redeem your prize.
    WinThe prize and its code.
  • Coca-Cola app, nearby check-ins: a map with a venue pin, a fan park listing and a Check-in Now button worth 50 points.
    Check inPoints for showing up at a venue.
  • Coca-Cola app, My Badges: four collectable badges.
    Collect badgesAchievements guests come back for.

Always-on channels

Channels that stay open between campaigns

People join channels for the genres they love, from sport to comedy, and come back for the content, games and rewards inside them.

  1. Join the channels they love

    Guests pick their genres when they sign up, on WhatsApp or the web, with no app to download.

  2. Climb tiers, earn badges

    Points move guests from Bronze to Silver to Gold, and badges mark what they've done. Both unlock more channels.

  3. Brands appear inside

    Sponsor a channel, or place content, a branded game or a reward in the channels that suit your audience.

See the 14 channels and brand banners

  • Hello Brand Channel
  • Sport
  • Music
  • Fashion
  • Pop culture
  • Health and wellness
  • Education
  • Food
  • Celebrity
  • Events and festivals
  • Business
  • Comedy
  • Motor
  • News

Example. The Channels app, with sample data.

Brand view

Example

Choose where your brand appears. The phone shows each placement as you go.

Channels to appear in

The Hello Brand Channel is the house channel everyone can open, so it's selected for you.

Placement types

You appear in 1 channel: Hello Brand Channel. Placements: sponsored channel, branded game, reward and content card.

Example Sample data. Locked channels show guests what to reach next, and your placements are there when they arrive.

Everything a campaign can do

What you can run through one campaign

Switch on what the campaign needs. Everything runs on the same sign-up, so every play, answer and reward lands against the same guest.

Engage

  • Mobile games

    Spin and win, scratch cards, kick and win, dice and more, in your brand, with no app to download. See all our games

    Seen in Carling Black Label Vuse Flying Fish Jameson

  • Predictions and trivia

    Score predictors and quizzes. Guests can challenge a friend for points, which brings two people back instead of one.

    Seen in Carling Black Label Budweiser

  • Photo and social challenges

    Selfies with the product, photo booths and shares to social, rewarded for the reach they bring.

  • Surveys and polls

    One question to unlock a reward, or a full survey. Insight people share willingly.

    Seen in Carling Black Label Vuse Jameson Savanna

  • Content channels

    Sports news, live scores, music and podcasts, carrying your banners and video stings, so there's a reason to open the app between campaigns.

    Seen in Jameson Tiger's Milk

Reward

  • Instant wins and vouchers

    A code shown to the staff, or a voucher from partners across supermarkets, airtime and data, restaurants, fuel and fast food.

    Seen in Carling Black Label Jameson Vuse Jose Cuervo

  • Points, levels and badges

    Every action earns points; levels and badges give guests a reason to keep going.

    Seen in Budweiser Carling Black Label

  • Prize draws and leaderboards

    Weekly prizes for the most points, with a live leaderboard that keeps the competition friendly.

    Seen in Carling Black Label Heineken Flying Fish Jameson

  • Proof of purchase

    Guests photograph the till slip to enter, so rewards follow real sales.

    Seen in Budweiser

  • Wallet and payments

    An in-app wallet and a built-in payment gateway for tickets, merchandise and cashless buying.

    Seen in Truth Nightclub

Know and talk to your guests

Run it in venues

  • Venue screens

    Full screen, L-shape squeeze back or bottom scroller beside the live game, with the QR code that starts the journey.

    Seen in Venue screens 2021–22 Carling Black Label Heineken Budweiser

  • Venue tiers and brand kits

    Platinum, Gold, Silver and Bronze venues get the support and merchandise kits that fit them, delivered to the door.

  • Promoter+

    Geo-located check-ins, stock counts, photos and live shift reports for promoters in venues.

    Seen in Carling Black Label

  • Ticketing and events

    Sell tickets, manage entry and link every guest to the campaign at the door.

    Seen in Truth Nightclub

Measure

See all work with results

Built to be trusted

  • POPIA and GDPR compliant
  • Hosted on Microsoft Azure, South Africa North
  • Web application firewall and DDoS protection

Loyalty and gamification

Keep them coming back between campaigns

A campaign ends; loyalty doesn't have to. Guests keep their points, climb levels and collect badges across every campaign you run, and always-on content such as cricket, rugby and soccer scores gives them a reason to open the app in between.

Rewards can be vouchers, prizes delivered to the door, or collected in person with a QR code.

  • Points and credits

    Every action earns both. Points are a lifetime score and never expire; credits are spent on rewards.

    Example: 50 points, 10 credits

  • Levels

    Guests move up the ranks and unlock access, experiences and better rewards.

  • Badges

    Badges mark achievements, from finishing a challenge to going to an event, with bonus points and credits.

  • Leaderboard

    A live leaderboard shows the top players and keeps friendly competition going.

Staff and trade incentives

The same engine, for your own people

Points, badges and leaderboards work for staff, sales teams and trade partners too. Reward training, good work and the behaviour you want, and see the activity behind it.

  • Points for training, tasks and taking part, with a points history for every person.
  • Stamps, badges and a leaderboard by team or period, reset now and then so everyone has a fair chance.
  • Online courses and quizzes, marked straight away, with results on each person's dashboard.
  • Announcements, messages, peer recognition and birthdays, so the whole team sees good work.
  • SMS and email by branch, team or person, scheduled and personalised.
  • Works on phones, PCs, laptops and tablets.

How we set it up

  1. Plan

    We agree your goals and audience, then map the content, branding and how success is measured.

  2. Engage

    We set up the platform, points values and incentives, train your team leads and launch it internally.

  3. Deliver

    We track take-up, performance and feedback, and adjust as it runs.

Where we have done it

Each project says how far it got: results, results to follow, a concept or work in progress.

  • Carling Black Label

    Varsity Cup 2025: predict the score, a rugby game, check-ins and promoter management.

  • Heineken

    The venue Wi-Fi journey above, at Tiger's Milk.

  • Corona

    A centenary campaign: photo challenges, a sunset passport and till-slip rewards.

All our work

Build your first campaign.

Tell us about your brand and the venues you sell through. We will set you up in Campaign Builder.

Get the free demoTry the live demo

For brands. Agencies can start a proposal on the same page.