Platform
Everything it can do
Every module in Hello Brand OS, in plain words: 86 modules in 13 groups.
Each programme switches on only what its brief needs. Filter by what you want to achieve or who it is for, or search for a feature.
Hello Brand OS is built on Social Wiiv's SaaS CRM and mobile engagement platform.
Objective
For
86 modules in 13 groups.
No module matches. Try another word, or .
01. CRM and data
Contact hub
One record per person: what they did, what they bought and what they agreed to, in one place.
Audience segments
Groups that update themselves: new, loyal or lapsed, by place or by behaviour.
Engagement scoring
Shows who your most engaged fans are, from opens, clicks, purchases and visits.
Automated journeys
Welcome and win-back flows that keep working after launch day.
Consumer registration
Sign up once with Google or email; the region is captured automatically.
See it in action: Consumer registration, See it for consumers
Venue profile and portal
Venues keep their own profile up to date and hear from brands directly.
See it in action: Venue profile and portal, See it for venues
Venue link-up
Links each person to the venue where they buy and play, so results show venue by venue.
02. Consent and POPIA
Consent records
Stores what each person agreed to, and when, with their record.
Data requests
People can ask to see, correct or delete what they shared.
Campaign terms
Each campaign keeps its own terms and conditions attached.
Age verification
ID is checked once; the person then shows as verified at the door or the bar.
Privacy-first analytics
Client data is never sold, and no personal data is used for internal analytics.
03. Mobile engagement and games
Points, levels and leaderboards
Earn points, climb tiers, collect badges and rank on live leaderboards.
See it in action: Points, levels and leaderboards, Carling Black Label
Streaks and missions
Bonus points for coming back, and time-limited challenges.
Games
Spin and win, scratch cards, trivia, penalty kick, predict the score and more.
Surveys and polls
Branded questions and polls, rewarded with points.
Check-ins
QR, NFC or location check-ins, with bonuses for staying and returning.
Till-slip scanning
Photograph a receipt; AI reads the product, store and amount and awards points.
Invite a friend
Both people get bonus plays or points.
Social and creator challenges
Post-and-tag challenges and rewarded sharing, moderated daily.
Influencer programme
Influencers connect their accounts; posts are approved, tracked and paid from one dashboard.
Content channels
Sport, music, food and more: news, scores, podcasts and video, with brand banners.
In-app messages
Notifications and pop-ups inside the experience.
Web, app or kiosk
Mobile web with no download, or your own app, desktop or kiosk.
04. Rewards and digital wallet
Reward catalogue
Swap points for merchandise, vouchers or experiences.
Instant vouchers
A voucher appears on the phone; staff check it at the bar or till and it is marked used.
Digital wallet
Tickets, vouchers, badges and rewards in one place, with stored value and top-ups.
Rotating QR passport
A code that refreshes every 30 seconds, so screenshots cannot be shared.
Off Trade vouchers
Points become vouchers at participating stores.
See it in action: Off Trade vouchers, On Trade and Off Trade
Birthday, VIP and expiry rules
Automatic unlocks, birthday and VIP bonuses, and points that expire.
Partner rewards
Third-party reward networks and gift cards.
Brand kits and fulfilment
Prizes and merchandise delivered to venues, with live stock control.
See it in action: Brand kits and fulfilment, Brand Merchandise
05. Campaigns, marketing and messaging
Campaign Builder
Choose channels, brands, venues, tiers and the campaign, and watch the budget as you go.
Email, SMS and push
Messages with A/B tests and behaviour triggers.
WhatsApp automation
Broadcasts, a chatbot, forms and till-slip competitions on WhatsApp, with no app needed.
Promoter app
Promoters log time, place, photos and sign-ups, with a leaderboard.
See it in action: Promoter app, Brand Experiences & Activations
Affiliate and promoter links
Personal links and promo codes, with commissions and live payouts.
Staff and rep rewards
Recognition, rewards, learning and surveys for bar staff and reps.
06. Wi-Fi and sign-in
Wi-Fi is Hello Brand's own service, not a Social Wiiv module. It is provided inside whichever venue we are in, either by the venue or by the brand, through Hello Brand's LTE or Wi-Fi access points.
Venue Wi-Fi sign-in
A guest joins the free Wi-Fi, lands on a branded page, registers and goes straight to the campaign.
07. Venue tools
Menu and ordering
A menu linked to the till, with a cart and checkout.
Specials and promotions
Drink and food specials, and featured adverts.
Reviews and feedback
Star ratings, comments and a suggestion box.
Playlist
Branded playlists that earn points.
Upcoming events
The venue's event calendar.
Event ticketing
Phased tickets, tables and bundles, QR entry and scanning at the door.
RSVP and guest lists
Branded invites, guest lists, reminders and QR entry.
Table bookings
Reservations that the venue confirms.
Channels
Content channels inside the venue page.
Pick-up and delivery
Hand-off to delivery partners.
Online shop
A branded store with payments and orders, linked to loyalty.
08. Trade Connect: retail and trade
Retailer onboarding
Register, verify and approve spaza shops, hawkers and stores.
See it in action: Retailer onboarding, How Trade Connect works
Outlet profiles
Location, business details and trading activity for each outlet.
Catalogue and pre-ordering
Product visibility, order capture and collection status.
See it in action: Catalogue and pre-ordering, How Trade Connect works
Payments and retailer wallet
Payments, balances and statements.
Trade Tokens and rewards
Retailers earn and redeem trade benefits.
See it in action: Trade Tokens and rewards, How Trade Connect works
Trade promotions
Targeted trade activity, and tracking of who took part.
WhatsApp, SMS, USSD and web
Messages that reach any phone.
See it in action: WhatsApp, SMS, USSD and web, Trade Connect
Field-force management
Territories, outlet visits and rep activity.
Training and compliance
Product knowledge, assessments and responsible retailing.
Admin, audit and reporting
Permissions, audit trails, dashboards and exports.
09. Analytics and dashboards
Live dashboard
Registrations, engagement, redemptions and venue activity as they happen.
Consumer analytics
Lifetime value, churn, cohorts and foot-traffic heat maps.
Reports and exports
PDF, CSV and Excel, sent daily, weekly or monthly.
Role-based access
Admin logins with permissions by role.
Brand situation room
One executive view of trade, media and consumer data.
Measurement labels
Every figure says if it was estimated, modelled, measured or verified.
10. Integrations
Platform capabilities: which connections a programme uses is agreed per brief.
API and webhooks
Two-way sync with CRM, e-commerce, till and reporting tools.
Till (POS) link
Purchases at the till award points and close vouchers automatically.
Payment gateways
Card and instant payments for ticketing and the wallet.
Social platforms
Track posts and challenges on the main social networks.
AI services
Reads till slips, gauges sentiment, recommends and answers in chat.
Your data platform
A feed into the brand's own data platform.
11. Security and trust
Data hosted in South Africa
Platform data is hosted in South Africa.
Client data kept apart
Each client has its own database; nothing is shared across clients.
Encryption
Encrypted in transit and at rest, with daily encrypted backups.
Information Officer
A POPIA Information Officer and deputy, registered with the Information Regulator.
AI with human review
People review AI output, and client data is not used to train models.
Security documents
A data processing agreement and security summaries, on request.
12. Events and activations
NFC and RFID cashless
Wristbands and cards for payments, top-ups, entry and loyalty taps.
RFID sport stations
Rugby or cricket skill stations that score you and add your photo.
Photo and video booths
Branded overlays, GIFs and slow motion, sent by WhatsApp or SMS.
See it in action: Photo and video booths, Brand Experiences & Activations
Live game shows
Spin and win, and pick and win, linked to proof of purchase.
Social screens
Live social feeds and activation content on screens.
13. Your platform, your way
Your brand on it
Your name, domain and email on the experience people see.
Subscription platform
A monthly subscription instead of a custom build.
Custom apps and builds
Your own branded app, or a custom feature when the brief needs it.
Trust
Built for South Africa, and for POPIA.
- Data hosted in South Africa
The platform's data is hosted in South Africa.
- Consent with every record
People see what they agree to before they share anything, and can ask to see, correct or delete it.
- Wi-Fi in the venue
Provided inside whichever venue we are in, by the venue or by the brand, through Hello Brand's LTE or Wi-Fi access points.
- Never sold
Client data is kept apart for each client and is never sold.
Read the privacy notice or make a POPIA request.
Keep exploring
Hello Brand OSThe tour, the churn model and the free demo.
- How Trade Connect works
Brands connected to the trade. No app.
- On Trade and Off Trade
How a venue connects to the brands it sells.
Tell us the objective. We will switch on what it needs.
Share what you want to achieve and who you want to reach. We will come back with the modules, the venues and what it would take.