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For consumers

Scanned a code on a screen? Here is what happens next.

Hello Brand runs campaigns for brands in bars, restaurants, shops and at events. This page explains, in plain language, what you get when you take part and what happens to the information you share.

  • PlayGames, trivia and challenges
  • WinAirtime, data, vouchers and tickets
  • EarnPoints for check-ins and till slips

Free · about a minute · no app needed · 18+

Join Hello Brand Meet VAYA GO

18+ only. Drink responsibly. Play for fun.

The VAYA GO app

One ID. One wallet. Every reward.

VAYA GO is the Hello Brand app for the people who take part. Everyone gets one unique ID that links every scan, play, check-in and purchase across Hello Brand, and one wallet that holds everything they win.

Coming soon A native app for iPhone and Android. Until then, every campaign runs in your phone’s browser.

Play, earn or work for us.

Sign up once. One ID works for all three.

Digital wallet

Your wallet links every reward to you.

Your VAYA GO wallet is your unique ID on Hello Brand. It works like an account for everything you win: it shows your tier, your points and how close you are to your next chance to win.

1,640 pts

My wallet Example

VAYA GO ID
Thandi M.
VG 2026 •••• 7Q4K
Silver
1,640Points3TokensR85Vouchers

Show this code at the bar, the till or the door. It links everything you do to you.

Example. Your VAYA GO ID with its code, your tier and the date you joined.

What you can win

  • Instant winsSpin, scratch or roll and win on the spot.
  • MerchandiseCaps, T-shirts and brand gear.
  • Complimentary productA drink, a snack or a sample on the brand.
  • DiscountsMoney off at the bar or the till.
  • VouchersRestaurants, shops and stalls.
  • CouponsDeals on the brands you buy.
  • Cash rewardsCash amounts into your wallet.
  • DataBundles for any network.
  • AirtimeTop up straight from your points.
  • FuelFuel vouchers for the drive home.
  • Partner rewardsFrom our rewards partners, at shops, restaurants and more.
  • Free ticketsGigs, matches and festivals.
  • VIP experiencesUpgrades, backstage and meet-and-greets.
  • ChannelsA free month of a channel, as a prize.
  • BadgesFor what you’ve done; some open channels.
  • Streak pointsBonus points for days in a row.
  • CommunityForums and crews around what you love.
  • Work opportunitiesPaid shifts with brands and venues.

Which rewards a campaign offers is up to the brand behind it, and each campaign’s terms set out how to claim them.

Spend your rewards with our partners

  • Supermarkets
  • Boxer
  • Checkers
  • Pick n Pay
  • Shoprite
  • Usave
  • OBC
  • Airtime and data
  • Vodacom
  • MTN
  • Telkom
  • Cell C
  • Tech
  • HiFi Corp
  • Takealot
  • Incredible Connection
  • Restaurants
  • Nando's
  • Mugg & Bean
  • Panarottis
  • Vida e caffè
  • Col'Cacchio
  • Wimpy
  • Health and beauty
  • Dis-Chem
  • Clicks
  • Fuel
  • Engen
  • TotalEnergies
  • Fast food and takeaways
  • Burger King
  • Steers
  • KFC
  • RocoMamas
  • Mr Delivery

Vouchers are redeemed at the till. Which partners a campaign uses is up to the brand.

Channels

Pick your genre. Then keep it alive.

It works like choosing a genre on a streaming app, except channels are tiered: earn them, unlock them with points, or win them from a brand. Each channel is linked to the things you love: video, the latest news, hot gossip, transfer news, live commentary, games, and challenges with your friends.

Explore all 14 channels

  • 1. Earn itClimb from Bronze to Silver to Gold, or earn a badge. Each tier and badge opens more channels.
  • 2. Use your pointsDon't want to wait? Spend points to unlock a channel now. The first month is included.
  • 3. Get it from a brandBrands give channels away as rewards and prizes: free for the month, no points needed.
  • Feed it to keep itA channel stays open while you feed it points each month, and tier channels close if you drop below.

In every channel you can bookmark your favourites, get a notification when something new drops, share it with friends and find fresh content every day.

For brands: how channels work in Campaign Builder

  • Hello Brand Channel: always on, open to everyone
  • SA Rugby (Bronze)
  • Cricket (Bronze)
  • Football (Bronze)
  • Music (Bronze)
  • Fashion (Silver)
  • Pop Culture (Silver)
  • Education (Quiz Whiz badge)
  • Business Skills (Gold)
  • Entrepreneurship (Gold)
  • Health & Wellness (Silver)
  • Lifestyle (Silver)
  • Life Skills (Regular badge)
  • General News (open to all)
  • Chat & Discussions (open to all)
  • Every channel can also be unlocked with points, or given away by a brand as a reward

Example: a guest at Silver with 1,640 points. Channels, points, prices and prizes are sample data.

Ticketing

Your tickets live in your wallet.

Buy a ticket or win one, and it sits in your VAYA GO wallet next to your points. Scan in at the door, bring your crew and earn on the way in.

1,640 pts

My tickets Example

General entry · 1 of 4 Friday Night Live Example venue, Cape Town Fri 24 Oct · Doors 19:00
New code every 30 s
Your crew: 4 going

Check in together: +200 bonus points each.

Check in at the door: +100 pts

Pay at the bar from your wallet.

Example. A ticket in the wallet: a code that refreshes every 30 seconds, a crew of four and points at the door.

  • Buy in the appPick a ticket and pay from your wallet. It is yours in seconds.
  • Your passport at the doorA code that refreshes every 30 seconds, so a screenshot won’t get in.
  • Win free tickets and VIPBrands give away tickets, upgrades and VIP experiences as prizes.
  • Check in, earn pointsScan at the door and the points land in your wallet.
  • Round up the crewSend tickets to friends. When your crew checks in together, everyone earns extra.
  • Cashless on the dayPay at the bar and the stalls from the same wallet.

Ticketing for organisers and venues

Ways to earn

Every tap counts.

Points come in small and large amounts, from a five-question survey to a night out with your crew. Brands learn what you like; you climb tiers and unlock more.

  • Weekly surveyFive easy multiple-choice questions a week.+40
  • Check-insAt venues, shops, fan parks and events.+50
  • Buy the brandScan the code or upload the till slip.+150
  • Photo shareShare your night to your socials.+30
  • PhotoboothStrike a pose at the brand’s booth.+30
  • PassportCollect a stamp at every venue on the route.+75
  • Treasure huntFollow the clues around the venue or the city.+100
  • Spin to winOne token, one spin.Instant
  • Scratch to winScratch the card to reveal your prize.Instant
  • Roll the diceRoll for points, tokens and prizes.Instant
  • Predictor gamesCall the score, the winner or the first try.+100
  • Challenge a friendBeat their score for bonus points.+60
  • Round up the crewCheck in together for extra points.+200
  • StreaksCome back day after day for a bonus.x2

Example point values. Each campaign sets its own.

Join and start earning

How taking part works

  1. You see it A screen, poster or product shows a brand's campaign with a code to scan.
  2. You scan A branded page opens in your phone's browser. No download needed today. The VAYA GO app is coming soon.
  3. You choose You can look around first. If you want to play or claim a reward, you are asked to register and told what for.
  4. You play and earn Answer a question, predict a score or play a game, and collect points, vouchers or a chance to win.
  5. You redeem Show your voucher in the venue or claim your prize as the campaign explains.

What you can unlock

Scan, play, win. Here's a taste.

Real screens from campaigns we have run. Join at the end to unlock campaigns near you.

18+ only. Drink responsibly. Some of these campaigns are for alcohol brands.

1 / 8

The Carling Black Label score predictor.
The Heineken Silver Kick and Win game.
Carling Black Label and Heineken Silver.

Play

Games, trivia and challenges in campaigns nationwide. Climb leaderboards, collect badges and level up to unlock more channels.

NextEarn
A Coca-Cola leaderboard.
Flying Fish: answer a question to redeem a deal. Below it, more of the venue app's tiles: menu, win, meal deals and more.
Coca-Cola and Flying Fish.

Earn

Collect points for check-ins at venues, surveys, inviting friends, buying tickets and uploading till slips, then swap them for rewards.

NextRedeem
Heineken: Congrats, a Heineken draught on us, with a Claim button. With a QR code to show at the bar (an example code).
Heineken: share with the waiter or barman to redeem your prize. With a QR code to show at the bar (an example code).
Heineken at Tiger's Milk.

You redeem

Show your voucher in the venue or claim your prize as the campaign explains.

NextYour information, your choice
The Heineken sign-up screen, with a box to confirm the terms and privacy policy.

You choose

You can look around first. If you want to play or claim a reward, you are asked to register and told what for.

NextClimb tiers
Coca-Cola app, nearby check-ins: a venue on the map and a Check-in Now button worth 50 points.
Coca-Cola, and an illustration of levels.

Climb tiers

Every check-in, game and answer moves you up. Higher levels unlock more channels, experiences and better rewards.

NextEarn badges, points and tokens
Castle Lager Kick and Win, with 500 points and 150 tokens shown.
Coca-Cola app, My Badges: four collectable badges.
Castle Lager and Coca-Cola.

Earn badges, points and tokens

Points are your score, and you never lose them by playing. Tokens pay for games, and badges mark what you've done, from finishing a challenge to going to an event.

NextPlay and unlock
Heineken: answer one question to unlock the deal.
Castle Lager Roll and Win: tap the hand to reveal your prize.
Heineken at Tiger's Milk and Castle Lager.

Play and unlock

Answer one quick question to unlock a game, then kick, roll or scratch to reveal your prize. Play as often as your tokens allow.

NextChannels and winning opportunities
The Tiger's Milk page: connect to free Wi-Fi to join in.
An instant win: you have won a case, take the code to the bar to redeem your prize.
Tiger's Milk and a Castle Lager instant win.

Channels and winning opportunities

Follow the channels you like, from sport to music, and join in through a venue's free Wi-Fi or the code on the screen. Win instantly, climb the leaderboard or enter the weekly prize draw.

NextJoin: play, earn or work with us

Join

Unlock campaigns near you.

Pick how you want to take part. We'll take you to the three short steps below, with your choice already made.

18+ only. Drink responsibly. Free to join. Play for fun.

PlayGames, trivia and challenges. Level up to unlock more channels. EarnPoints for check-ins, surveys, inviting friends and till slips. Work for UsPromoter, influencer, educator, driver, facilitator or Trade Connect sign-ups.

Join

Play, earn or work with us.

Join brand campaigns running across South Africa. Play to level up and unlock more channels. Earn points for things you already do, like checking in at venues and uploading till slips. Or work with us on the ground, from promoter to driver.

Step 1 of 3 How do you want to join?

Fields marked "(required)" must be filled in. Everything else is optional.

How do you want to join? (required)

Step 2 of 3 What are you into?Which opportunities interest you?

Pick your channels (required)

Start with what you like. You can unlock more as you level up.

Which opportunities interest you? (required)

Pick as many as you like. These are paid roles on the ground, run by Hello Brand and our partners.

Step 3 of 3 Your details

We'll send a code to check it's yours. South African number, for example 082 123 4567.

Optional. For receipts and account messages.

How should we contact you about your account? (required)

Account and service messages only. This is not a marketing opt-in.

Taking part in Hello Brand campaigns is for people aged 18 and over. Venues check ID at your first check-in.

Your information

We use your details to set up your account, run the campaigns you join, send your vouchers and pay out prizes. Hello Brand and Social Wiiv, whose platform Hello Brand OS runs on, handle your information. Brands receive reports, which we keep to totals and trends wherever we can. Each campaign's terms say exactly who is responsible for what. You can ask what we hold about you, and ask us to correct or delete it, through POPIA requests.

Brands may ask separately, inside a campaign, if they can message you. Saying no never stops you taking part.

Channels, in the app

Your channels, in your pocket

The Hello Brand Channel is always on, from the day you join. Follow the genres you love, then climb tiers, earn badges and keep feeding points to keep them open. See every channel.

  • Hello Brand Channel
  • Sport
  • Music
  • Fashion
  • Pop culture
  • Health and wellness
  • Education
  • Food
  • Celebrity
  • Events and festivals
  • Business
  • Comedy
  • Motor
  • News

Example. The Channels app, with sample data.

How to unlock channels

Example
Everyone
The Hello Brand Channel: games, polls and rewards, open from the day you join.
Bronze
Sport, music, food, news, events and festivals, and pop culture.
Silver
Adds fashion, health and wellness, and business.
Gold
Adds celebrity and motor, plus experiences and better rewards.
Badges
Some channels open with a badge instead. Answer ten quiz questions for Quiz Whiz and education opens.
Keep it
A channel stays open while you feed it enough points each month and hold your level.
Prizes
Brands give channels away as prizes: free for a month, no points needed.

You climb tiers with points from games, quizzes, polls, venue check-ins and inviting friends. You never lose points by playing. Tiers, points and badges here are sample data.

Join and pick your channels

News, videos, podcasts and games for the things you love, refreshed every day.

Nine channel phones in a fan, each labelled with its genre: life skills, fitness, pop culture, music, sport, motor, celebrity, news, and festivals and events.
Pick from genres such as sport, music, pop culture, fitness, celebrity, motor, news, life skills, and festivals and events.
  • Sport News channel: the channel menu, a members panel and a phone with soccer, rugby, golf and tennis stories.
    Sport NewsSoccer, rugby, golf, tennis and more, as it happens.
  • Music channel: playlists by genre such as amapiano and hip hop, and African music news on two phones.
    MusicPlaylists by genre and the latest music news.
  • Celebrity TV channel: celebrity gossip and news stories, with an unlock all features panel.
    Celebrity TVCelebrity gossip and news.
  • Pop Culture channel: extreme videos and entertainment stories, watch and be amazed.
    Pop CultureWatch and be amazed.
  • Living Fit channel: workouts and fitness advice, start your fitness journey.
    Living FitWorkouts and tips to start your fitness journey.

Brands: sponsor a channel in Campaign Builder

Inside a channel

Pick your topics, read and watch the latest, save what you like and set up notifications.

  • Choose your topics: a grid of topics such as soccer, art, fashion, nature, science, health, food and motorsport, with a Confirm button.
    ChoosePick the topics you follow.
  • Explore today's world news: topic filters and a feed of stories to read, watch or listen to.
    ExploreFresh stories every day.
  • Bookmarks: saved stories with a search bar.
    SaveBookmark your favourites.
  • The channel menu: home, bookmarks, notifications, membership and my topics.
    ManageNotifications, membership and topics.

Example screens from the channels app. Stories shown are sample content.

Your information

What you share, and why

What we ask for

Usually your name, mobile number or email, your province and confirmation of your age. Some campaigns also ask short questions about what you like. You will always see what is being asked before you answer.

Why

To run the campaign you joined: to register your entries, send your vouchers, pay out prizes and stop people entering more than they are allowed. We will only send you marketing if you tick the box to say yes.

Who sees it

Hello Brand, and Social Wiiv, whose platform Hello Brand OS runs on and which handles the information on our behalf. The brand behind the campaign receives reports, which we keep to totals and trends wherever we can. Each campaign's terms say exactly who is responsible for what.

How long we keep it

For the campaign and its reporting period, then it is deleted or made anonymous, unless you have agreed to stay in touch.

Curious about the system behind it? See everything Hello Brand OS can do.

Your choices

  • You do not have to take part. Scanning a code does not sign you up for anything.
  • You can say no to marketing when you register, and unsubscribe from any message we send.
  • You can ask what we hold about you, and ask us to correct or delete it.
  • You can complain to the Information Regulator if you are unhappy with how we handled your information.
Make a privacy request Read the privacy notice

Campaigns for adults

Taking part in Hello Brand campaigns is for people aged 18 and over. You will be asked to confirm your age before you take part. Please enjoy responsibly.

Need help with a prize or voucher?

Email [email protected] or call 021 569 7123 ext. 233.

Contact Read the privacy notice