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Drinks · Campaign

Johnnie Walker: whisky specials beside live golf.

Johnnie Walker took the frame around live golf on the venue screens and sent guests to the Tiger's Jungle Wi-Fi, where its drinks specials sat in the specials tab.

Results to followRan on the venue network in 2022. Results to follow.

  • Squeeze-back ads
  • Venue Wi-Fi deals
Client
Johnnie Walker
Sector
Drinks
When
2022
Engagement
A venue TV squeeze back: live golf framed by a Johnnie Walker Black Label ad: connect to the Tiger's Jungle Wi-Fi, go to the specials tab and redeem a Johnnie Walker drinks special.
The squeeze back beside live golf. The loop carries the Rocking the Daisies name as part of the brand's own promotion.

Ran on the Tiger's Milk and La Parada venue network: 16 Tiger's Milk and 9 La Parada restaurants at the same time. Results are not yet on file.

All 25 restaurants on the network: 16 Tiger's Milk and 9 La Parada

Tiger's Milk 16

Gauteng

  • Bedfordview
  • Bryanston
  • Cedar Square
  • Melrose Arch

Western Cape

  • Blouberg
  • Camps Bay
  • Century City
  • Claremont
  • Durbanville
  • Kloof Street
  • Muizenberg
  • Stellenbosch

and 4 more Tiger's Milk restaurants

La Parada 9

9 La Parada restaurants

Every campaign on the network ran in all of them at the same time.

Not for persons under the age of 18. Enjoy responsibly.

How it ran

Johnnie Walker ran on the Tiger's Milk and La Parada venue network, in all 16 Tiger's Milk and 9 La Parada restaurants at the same time.

  • Johnnie Walker held the top of the whisky category in the venue web app's menu tile
  • Every banner clicked through to the chance to win
  • Guests joined through the venue's free Wi-Fi or the QR code
Tier 1
The top banner on the main navigation page and peak time on the venue screens
Tier 2
A place in the Meal Deal, Drinks Specials or WIN tile, with an instant-win game in the venue

Which tier Johnnie Walker booked is not yet on file.

What's on file

  • A venue TV squeeze back: live golf framed by a Johnnie Walker Black Label ad: connect to the Tiger's Jungle Wi-Fi, go to the specials tab and redeem a Johnnie Walker drinks special.
    The TVThe squeeze back beside live golf. The loop carries the Rocking the Daisies name as part of the brand's own promotion.

The deals

  • Johnnie Walker Black: buy a single, get a double, for R41
  • Johnnie Walker Gold single and Appletiser mix for R70 (La Parada)

Drinks specials in the venue app, June 2022.

The results

The results of this campaign are not on file yet. When they are found and checked, they will be shown here.