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Drinks · Campaign

Heineken 0.0: on the venue network.

Heineken 0.0 was one of the brands on the Tiger's Milk and La Parada venue network, live in 16 Tiger's Milk and 9 La Parada restaurants at the same time.

Results to followRan on the venue network in 2021 to 2022. Results to follow.

  • Venue network
  • Venue Wi-Fi
Client
Heineken 0.0
Sector
Drinks
When
2021 to 2022
Engagement
A frame from Heineken 0.0's advert: a man raises a bottle at a busy bar among friends, under the line “Now you can”.
From Heineken 0.0's advert, “Cheers with no alcohol”, in the campaign files.

Ran on the Tiger's Milk and La Parada venue network: 16 Tiger's Milk and 9 La Parada restaurants at the same time. Results are not yet on file.

All 25 restaurants on the network: 16 Tiger's Milk and 9 La Parada

Tiger's Milk 16

Gauteng

  • Bedfordview
  • Bryanston
  • Cedar Square
  • Melrose Arch

Western Cape

  • Blouberg
  • Camps Bay
  • Century City
  • Claremont
  • Durbanville
  • Kloof Street
  • Muizenberg
  • Stellenbosch

and 4 more Tiger's Milk restaurants

La Parada 9

9 La Parada restaurants

Every campaign on the network ran in all of them at the same time.

Not for persons under the age of 18. Enjoy responsibly.

Chapter 1 of 3

How it ran

Heineken 0.0 ran on the Tiger's Milk and La Parada venue network, in all 16 Tiger's Milk and 9 La Parada restaurants at the same time.

  • Heineken 0.0 held the top of the alcohol-free beer category in the venue web app's menu tile
  • Every banner clicked through to the chance to win
  • Guests joined through the venue's free Wi-Fi or the QR code
Tier 1
The top banner on the main navigation page and peak time on the venue screens
Tier 2
A place in the Meal Deal, Drinks Specials or WIN tile, with an instant-win game in the venue

Which tier Heineken 0.0 booked is not yet on file.

Chapter 2 of 3

What's on file

  • A frame from Heineken 0.0's advert: a man raises a bottle at a busy bar among friends, under the line “Now you can”.
    The advertHeineken 0.0's own advert, “Cheers with no alcohol. Now you can.”, from the campaign files.

Where and when it played, and the deals behind it, are not on file yet.

Chapter 3 of 3

The results

The results of this campaign are not on file yet. When they are found and checked, they will be shown here.