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Drinks · Campaign

Bacardi: a rum offer around live rugby.

Bacardi took the frame around live rugby on the venue screens. The offer on screen: “2 Bacardi Spiced double and Coke for R70”.

Results to followRan on the venue network in October 2022. Results to follow.

  • Squeeze-back ads
  • Venue Wi-Fi deals
Client
Bacardi
Sector
Drinks
When
October 2022
Engagement
A venue TV squeeze back: live rugby framed by a Bacardi ad: 2 Bacardi Spiced double and Coke for R70.
The squeeze back beside live rugby.

Ran on the Tiger's Milk and La Parada venue network: 16 Tiger's Milk and 9 La Parada restaurants at the same time. Results are not yet on file.

All 25 restaurants on the network: 16 Tiger's Milk and 9 La Parada

Tiger's Milk 16

Gauteng

  • Bedfordview
  • Bryanston
  • Cedar Square
  • Melrose Arch

Western Cape

  • Blouberg
  • Camps Bay
  • Century City
  • Claremont
  • Durbanville
  • Kloof Street
  • Muizenberg
  • Stellenbosch

and 4 more Tiger's Milk restaurants

La Parada 9

9 La Parada restaurants

Every campaign on the network ran in all of them at the same time.

Not for persons under the age of 18. Enjoy responsibly.

How it ran

Bacardi ran on the Tiger's Milk and La Parada venue network, in all 16 Tiger's Milk and 9 La Parada restaurants at the same time.

  • Bacardi held the top of the rum category in the venue web app's menu tile
  • Every banner clicked through to the chance to win
  • Guests joined through the venue's free Wi-Fi or the QR code
Tier 1
The top banner on the main navigation page and peak time on the venue screens
Tier 2
A place in the Meal Deal, Drinks Specials or WIN tile, with an instant-win game in the venue

Which tier Bacardi booked is not yet on file.

What's on file

  • A venue TV squeeze back: live rugby framed by a Bacardi ad: 2 Bacardi Spiced double and Coke for R70.
    October 2022The squeeze back beside live rugby.

The results

The results of this campaign are not on file yet. When they are found and checked, they will be shown here.