Most trends give people an easy format to copy and make their own.
They land at the right moment, often tied to something everyone is already talking about.
And they give people a reason to share: a laugh, a feeling or a point of view.
Timing, a format people can copy, and a reason to share.

Most trends give people an easy format to copy and make their own.
They land at the right moment, often tied to something everyone is already talking about.
And they give people a reason to share: a laugh, a feeling or a point of view.
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