Carling Black Label: Varsity Cup
- 11,444 registered users, with no online media spend
For brands
Reach people where they gather, and see what every moment returned.
See your campaign plan in Campaign Builder. Tell us who you are and what the campaign should achieve, and we'll open an interactive walkthrough.
Venue screens from R100 per 1,000 ad views, excl. VAT. See pricing
Results brands have seen
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Celebrate with Heineken
- 18,500+ unique consumer engagements
- 9.22% → 11.10% share of draught beer sales, before vs during
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Jameson: Distillery On Tour
- 55% of 2,148 attendees used the mobile journey
Where your brand can show up
9,738 venues mapped, in all nine provinces.
Our master venue base: the bars, restaurants, taverns, lounges and clubs we can plan campaigns into. Not every venue is a partner yet; we confirm each venue before a campaign runs in it.
By province
Province not yet recorded for 1,827 venues.
By venue type
The rest are being classified.
Source: Hello Brand master venue base, September 2026.
Pricing
Pay for the views your ads get.
Venue screens are priced per 1,000 ad views (CPM), at the rate of the venue’s tier. The same rate covers each format: full screen, L-shape and bottom scroller on the TV, and tiles and banners on the venue’s mobile page.
Bronze
R100 to R150
off-peak to peak, per 1,000 ad views, excl. VAT
Silver
R150 to R220
off-peak to peak, per 1,000 ad views, excl. VAT
Gold
R220 to R280
off-peak to peak, per 1,000 ad views, excl. VAT
Platinum
On request
Priced in your plan
Your cost = ad views delivered ÷ 1,000 × the tier’s CPM, off-peak or peak
Illustration
10 venues, 60,000 ad views each a month
- 10 venues × 60,000 views = 600,000 ad views a month
- Gold: 600,000 ÷ 1,000 × R220 to R280 = R132,000 to R168,000 a month, excl. VAT
- Silver: 600,000 ÷ 1,000 × R150 to R220 = R90,000 to R132,000 a month, excl. VAT
- Bronze: 600,000 ÷ 1,000 × R100 to R150 = R60,000 to R90,000 a month, excl. VAT
Illustration. You pay for verified views; the plan is confirmed before anything runs.
Estimate your campaign
Choose the tier, how many venues, the ad views you expect each venue to deliver in a month, and for how many months.
An estimate, not a quote. You pay for verified views; the plan is confirmed before anything runs.
Other published prices
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Paid social
Meta or Google Ads management
From R4,500 a month
Set-up, audiences, management and reporting, on Meta or Google. Ad spend is billed directly by the platform.
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LED and digital screens
42-inch digital screen
From R14,500 once off
Plus R500 installation, once off. Buy the screen once, then run campaigns on it across your outlets.
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Billboards and mall screens
Planning example
About R60,000 for 30 days
A 10 m × 4 m indoor mall screen: 1,177,608 planned views at R50.95 per 1,000. Third-party media, priced with the media owner; not our venue screens.
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Hello Brand OS
Standard or Advanced packages
Priced quote per brand
The campaign platform, licensed per brand for 8, 12, 24 or 36 weeks, with set-up and WhatsApp credits included.
All prices exclude VAT. Hello Brand (Pty) Ltd is VAT registered, so VAT is added on every invoice.
Sound familiar?
- You spend on attention you cannot always verify.
- The bars, shops and venues that sell your product are hard to reach directly.
- You want to know your customers, not just your audience figures.
What we bring
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Presence in real places
Connected screens, activations and point-of-sale in venues and shops, booked and run as one programme.
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A reason to take part
Games, predictions, surveys and rewards that turn a passing glance into a conversation.
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Information people choose to share
Registrations and answers collected with consent, so you build a relationship you can come back to.
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One account of what happened
A single report on what ran, who took part and what was redeemed, with every figure labelled for how it was measured.
Reward partners
Rewarding real engagement
Turn interactions into incentives. Make loyalty feel instant.
Or reward people with a channel: put your banner in the channels they follow
We integrate with a national network of everyday reward partners, so every consumer action becomes an opportunity for your brand to build loyalty and visibility. From airtime to fast food, customers earn real-world value, instantly.
Supermarkets
Airtime and data
Tech
Restaurants
Health and beauty
Fuel
Fast food and takeaways
Vouchers are redeemed at the till. Which partners a campaign uses is up to the brand.
What you can run with us
Four ways brands use the same platform, from a single game night to loyalty that runs all year.
Campaign Builder
Games that sell
Buy, scan, play and win a code for the bar. Each reward follows a real purchase.
Campaign Builder
Loyalty all year
Points, levels, badges and a leaderboard that carry across every campaign you run.
Digital activations
Live activations
RFID challenges, booths, game shows and in-store spin and win, all feeding the same data.
Campaign Builder
Staff and trade incentives
Reward training and good work for your teams and trade partners, with points and leaderboards.
What your campaign looks like
From the screen to the sale, in five steps.
The full walkthrough is in the free demo at the end.
Book the screens
Choose the venues and the format: full screen, L-shape squeeze back or bottom scroller, playing beside the game.
Pick the game
Pick the game
A quiz, a score predictor, spin the wheel or a scratch card, branded to your campaign, on any phone with no app to download.
Reward the purchase
Reward the purchase
Vouchers and prizes that guests redeem in the venue, so the moment of purchase is the moment that counts.
The loop behind itFree demo
See the free demo.
Build one campaign for the venue screen and the phone in Campaign Builder, choose venues by tier, and watch the results come back. Tell us who you are and it opens straight away.
Screens: choose the formatLocked
Mobile: choose the gameLocked
Live: results by venueLocked
Example data only. Nothing you build in the demo is published or sent.
There is a problem
Your demo is unlocked.
You signed up earlier in this visit, so the demo is open.
Online submissions aren't switched on yet, so nothing was sent and we haven't received your details. The demo works anyway. To talk to us now, email [email protected] or call 021 569 7123 ext. 233.
To talk to us, email [email protected] or call 021 569 7123 ext. 233.
Build a campaign for the screen and the phone, choose venues, and see the results come back. Example data only.
From campaign to venue
Build the campaign once for screens and phones, choose the venues that carry it, and see the results come back venue by venue.
Link a campaignIllustration
Step 1 · Brand
Build the campaign
In Campaign Builder you design the venue-screen advert and the mobile game as one campaign: the brand, the screen format, the game or question, the reward and the booking dates.
Step 2 · Brand
Choose the venues
Pick the kind of outlet (premium bar, tavern, lounge, liquor store and more), choose venues from the list, and target them by tier: Bronze, Silver, Gold or Platinum.
Step 3 · Venue
Venues link up
Each venue's profile shows what it can carry: TV screens, Wi-Fi, trading hours and its tier. The venue confirms the booking, so the campaign runs where it's expected.
How venues join →Step 4 · Venue
It goes live on screens and phones
The advert plays on the venue's screens next to the live match. Guests scan the QR code or join the Wi-Fi, and play on their phones without downloading an app.
Step 5 · Brand
Results come back per venue
Scans, plays, rewards and opt-ins return to your dashboard venue by venue, with proof of play for every screen.
For brand groups
If your company owns several brands, you can run them all from one place.
One company account
One company account holds all of its brands. Try the live demo to see it.
Pick the brands
In Campaign Builder you choose which of your brands a campaign carries.
Brand situation room
One executive view of trade, media and consumer data. See the module.
Read the PepsiCo portfolio proposal.
Questions brands ask
- How soon can my campaign go live?
- We confirm the start date in your plan. Before anything runs, we confirm each venue, and you approve your creative in the content system; the campaign is then sent to the screens in the venues you booked.
- Is there a minimum spend?
- We confirm this in your plan. You pay per 1,000 ad views at the CPM of each venue’s tier, so the cost follows the venues and views you book. See how the cost works.
- Can I use my own creative?
- Yes. Brands load and approve their own video creatives in the content system. If you need creative made for screens, phones and feeds, our design, content and social team can make it.
- When do the results arrive?
- As the campaign runs. Sign-ups, plays, answers and redemptions come back live on your dashboard, venue by venue, with proof of play for every screen. You can export the data or report straight from the dashboard.
- How do I pay?
- Online payment opens with Social Wiiv’s payment gateway when bookings go live. Until then, we confirm your plan and its cost with you before anything runs.
Explore further
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Hello Brand OS
How campaigns are planned, run and measured in one system.
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Work with results
Programmes we have run, with every figure checked against the source report.
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Brand merchandise
Point-of-sale and branded products that join up with the campaign.
Tell us where your audience gathers.
Share what you want to achieve and who you want to reach. We will come back with how Hello Brand could help, and what it would take.